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INTERVIEW | Pierre Hardy: Once China Market Opened, Brands Are No L...
Pierre Hardy, the talented French footwear designer who has designed several It-shoes for the likes of Hermès and Balenciaga, is celebrating the 20th anniversary of his eponymous shoe label this year. Recently, Pierre Hardy came to China for the fifth time ...
December 23,2019 -
Xiamen International Fashion Week, Breaking The Rules of A Traditio...
Over the past decade, the Chinese fashion industry is growing rapidly, with the luxury market now standing at over 770 billion yuan. In addition to popular cities such as Beijing, Shanghai and Chengdu, a growing number of second-tier cities are also embrac ...
December 13,2019 -
FEATURE | 3 marketing types of brands in China: Volcano, Candle and...
Finding a spokesperson for a brand is a rather traditional marketing technique. It is never easy for a brand to find the right spokesperson at the right time. Before looking for a spokesperson, the brand should first define its own position and ask itself: ...
November 28,2019 -
INTERVIEW | CEO of Vilebrequin:Cooperating With KOLs Who Truly Und...
Vilebrequin, a French luxury swimwear brand which was founded in the 1970s, quickly became popular with tourists and fashionistas for its comfort, durability and bright colors, and the brand's iconic turtle image became increasingly known to European consu ...
November 25,2019 -
What LVMH, Kering, L’Oreal have shown at The CIIE?
From November 5 to 10, 2019, the 2nd China International Import Expo (the CIIE "Expo") was held in Shanghai. The Expo not only featured the Quality Life Section, also launched the High-End Consumer Goods Section for the first time, which attracted many int ...
November 25,2019 -
INTERVIEW | CEO of Mr&Mrs Italy Shares The Brand’s View in The Chin...
Italian luxury parka label Mr & Mrs Italy, founded in 2007 and taken over by private equity honcho Andrea Bucalossi in 2013, received an investment from the Chinese private equity firm Hony Capital ( 弘毅投资) in 2017 to boost its development in the As ...
November 20,2019 -
Feature | Why BVLGARI Exhibition In Chengdu Attracted 870,000 Visi...
When the 118-day Bvlgari SerpentiForm exhibition officially closed in Chengdu on August 25, exclusive data showed that it had attracted 50,000 visitors in just five days since it had officially been opened to the public (for free) on April 30. At closing, ...
November 15,2019 -
"Sustainable Fashion” Footprint in Europe |OrangeBay "Italian Fashi...
Since sustainable fashion is currently one of the hottest trends in the fashion industry, Luxe.Co is closely tracking and reporting this latest global trend that covers multiple segments, such as "recycling,'' "eco-friendly packaging", "eco-friendly new ma ...
November 10,2019 -
Behind The Scenes of The Italian Fashion Industry | OrangeBay"Itali...
"Made In Italy" has become increasingly important to the global luxury industry over the past few years. From a series of articles published by Luxe.CO it is clear that LVMH, Kering, Richemont and other luxury giants, have invested heavily in purchasing or ...
November 5,2019 -
Understanding The Nature Behind Italian Design Innovation | OrangeB...
The unique charm of “Made In Italy” is not only derived from the aesthetic elements of Italy’s rich artistic and cultural heritage, but also from the exquisite craftsmanship handed down from generation to generation. More importantly, it is because Italian ...
November 1,2019 -
FEATURE | It Is Time for Brands and Spokespeople to Break the Circle
A spokesperson is an authentic human representation of a brand, who can connect with the audience in a unique and meaningful way. This is a critical role that can be very difficult to perform well. Combining dazzling young celebrities with a huge fan base ...
October 25,2019 -
INSIGHT | Why Is So Hard to Understand Chinese Male Consumers?
Chinese men's fashion footprint is more visible than ever due to the transformation of fashion communication and shopping media. According to public data, the number of first stores of brands launched in Beijing, Shanghai and Chengdu that focused on men as ...
October 20,2019 -
EXCLUSIVE | Devialet CEO: China Is Expected to Become the Second La...
Founded in 2007, Devialet is considered to be a very young brand in Europe, but it has grown rapidly in recent years. Andy Rubin, the "Father of Android", is a huge fan of Devialet and believes that it is a game-changer in the audio industry. Now Devialet ...
October 15,2019 -
What Is the Biggest Obstacle To Buying "Sustainable Fashion"? 26% S...
The sustainable fashion trend is sweeping the world, providing new opportunities for the fashion industry, and opening a new window for brands to advocate individuality and transform like-minded people into loyal customers. As the earliest fashion business ...
October 10,2019 -
Luxe.CO X Business France | How To Win In The China Market
China's appeal is undeniable as the world's largest and fastest-growing fashion market, but it is also a complex and competitive market. Therefore, how can small and medium European fashion brands enter the Chinese market and develop successfully? On Octob ...
October 5,2019 -
Meet Luxe.CO In Paris! Together With Business France To Hold The "C...
As the world's largest source of luxury consumers, China is attracting more and more overseas brands to seek their own opportunities. But the difficulty that brands face in obtaining success cannot be underestimated, as the competition dynamics of the Chin ...
October 1,2019 -
How Can Luxury Brands Prepare for Gamification of the Chinese Marke...
Gamification is one of the hottest topics in today’s fashion industry. The main forms of gamification are points, leveling up, and ranking, etc. Gamification applies the elements and rules of games to marketing scenarios (products or services), and brands ...
September 25,2019 -
FEATURE | Reserved For 182 Years, Does Hermès Need To Join The Chas...
In China, many luxury brands are sparing no effort to reach out to the younger generation, and are even beginning to “play” with them: Louis Vuitton released the Endless Runner video game and invited Chinese fashion blogger gogoboi to guest run the brand's ...
September 20,2019 -
INSIGHT | A Blessing or Curse? Low-profile Luxury Brand Goyard Is H...
It seems that Goyard bags have been exposed more frequently in Beijing and Shanghai overnight, often in the same context as Louis Vuitton and other luxury brands, and they frequently appear in various popular luxury introduction recommendation articles. So ...
September 15,2019 -
EXCLUSIVE INTERVIEW | How Does Tiffany Build A New Luxury Retail Ex...
“We put great hope and energy into Beijing’s new store because Chinese consumers expect more and more from us; they are already the most informed consumers in the world.” Philippe Galtie, Global Executive Vice President of Tiffany & Co. (hereinafter re ...
September 10,2019 -
EXCLUSIVE INTERVIEW With WEI-KUNG LIN, GM OF RIMOWA China | How Has...
When people speak of RIMOWA, people immediately think of its classic aluminum-magnesium suitcase. Its unique design and solid, durable features have been deeply rooted in people's hearts since 1937. However, it is not difficult to see that RIMOWA's market ...
September 2,2019 -
FEATURE | 7 VENTURE CAPITAL FUNDS IN THE GLOBAL FASHION CONSUMER FI...
We took stock of 7 venture capital funds of well-known enterprises in the global fashion consumer field and explored the trend of their direct investment. Then, we summarized how they are absorbing a culture of external innovation and embracing open innova ...
August 30,2019 -
SEPHORA DEEPENS ITS FOOTPRINT IN CHINA BY BUILDING "THE MOST POPULA...
Benjamin Vuchot, the President of Sephora APAC, told Luxe.Co that "Our goal in China is to build the most popular Beauty Community, which will include consumers, brands, KOL, business partners, etc. Sephora hopes to be the most trustworthy partner of its c ...
August 25,2019 -
INSIGHT | WHAT HAS HAPPENED OVER THE PAST 16 MONTHS SINCE "CHINA LI...
Li Ning, China’s leading sportswear brand, was founded by ex-Olympic gymnastics champion Li Ning, and made an amazing appearance at New York Fashion Week last February. The four-character logo of "China Li Ning" became a hot topic on Weibo, WeChat, Instagr ...
August 20,2019 -
INSIGHT| A GUIDE TO LUXURY BRAND EXHIBITION ONLINE MARKETING
Note: An in-depth interpretation of the "brand exhibition online marketing operations manual". According to data collected by Luxe.Co, at least 12 exhibitions of 8 luxury brands have landed in China since 2019. Exhibitions by luxury brands are not new, sin ...
August 15,2019 -
Dove reveals the "Real Beauty" of 5,000 women
In the fashion consumption industry, most brands have promoted their products by creating dreams. However Dove, which has 62 years of history, has always adhered to the concept of “simple and real beauty”. All advertising and campaign of Dove insist ...
August 13,2019 -
Interview With Tiffany’s CEO: China Is The Market I Want To Invest ...
"China is one of our most important markets. Chinese luxury consumers don't blindly pursue brands, they want to know the story behind the brand. At Tiffany, it is our top priority to invest more in the China market." said Alessandro Bogliolo, CEO of the wo ...
August 8,2019 -
How CHAUMET Attract Online Consumers on Chinese Valentine's Day?
Many jewelry brands try their best to promote the theme of "romance" during the Qixi Festival, the traditional Chinese Valentine's Day. However, LVMH's oldest jewelry brand, CHAUMET, has broken the traditional "Valentine's Day marketing" formula. CHAUMET's ...
August 5,2019 -
EXCLUSIVE INTERVIEW WITH THE CEO OF ITALIAN JEWELRY GROUP DAMIANI T...
Damiani Group is the only jewelry company in the world that has won 18 International Diamond Awards (the Oscars Awards of jewelry industry). Damiani Group was listed on the Stock Exchange of Milan in 2007 and completed privatization and delisting in the sp ...
August 2,2019 -
Exclusive Interview | Rene Caovilla’s Third Generation’s View Of Ch...
Prior to joining the family business in 2009, Edoardo Caovilla, who holds the title of CEO and Creative Director of Rene Caovilla, actually started his career in finance. In a recent interview with Luxe.Co, he said: "I've always been obsessed with numbers, ...
August 1,2019