INNOVATION DRIVES FASHION FORWARD

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"Sustainable Fashion” Footprint in Europe |OrangeBay "Italian Fashion Study Week" Part 3

November 10,2019

Sustainable Fashion is one of the hottest trends in the fashion industry right now — Luxe.CO is closely tracking and reporting the latest trend of global sustainable fashion, covering multiple segments such as "recycling,'' "eco-friendly packaging", "eco-friendly new materials", "sustainable fashion brands", "sustainable fashion e-commerce", and "sustainable supply chain". But for most Chinese consumers, "sustainability" is still an abstract and distant concept.

During the “Italian Fashion Study Week” this October, Orange Bay students visited the "sustainable" footprint of European luxury brands and start-ups.

Through the exhibition of "Sustainable Thinking" presented by Museo Salvatore Ferragamo in Florence, Orange Bay students learned about the innovative use of natural materials, recycled materials and innovative materials, by the brand founder Salvatore Ferragamo, as well as the company's recent experimental products and art projects made with environmentally friendly materials and innovative technologies. These gave the students a more intuitive and comprehensive understanding of the ways that the luxury industry practices sustainable concepts.

In this exhibition, the brand also invited dozens of artists from around the world to participate in their "Sustainable Thinking” program. The Orange Bay team was lucky enough to meet one of the artists at the show -- Ms. Paola Anziche (below left) from Turin, Italy. Her work, “Pensiero Naturale” is a collection of soft sculptures made from organic cotton, flax thread, wheat stalks, pineapple leaf fiber, banana leaf fiber, jute fiber, wool and other natural materials. These sculptures float freely in the exhibition room like an inverted jungle. The audience can walk through it and can even wrap themselves in it to experience how art draws on nature and creates new possibilities.

In Milan, the Orange Bay team visited the workshop of Italian eco-bag brand La Milanesa, recommended by the team of WHITE Milano, a famous Italian fashion business. La Milanesa was founded in 2018 by Cinzia Macchi (center below) and is headquartered in the 5 Vie Art + Design Art block in Milan's old town. All of La Milanesa's bag products are made from recycled materials, such as leftover materials from the carpet and clothing production, and are entirely handmade with bright and bold colors, imaginative and original designs, and yet are still very practical and affordable. After showcasing at the WHITE Milano fashion trade show this year, La Milanesa has received an overwhelming response of orders.

Kering Group, the parent company of Gucci, YSL, Bottega Venetta and other famous luxury brands, has always been a pioneer of sustainable fashion. As early as 2015, Kering became the first luxury group to release the Environmental Profit & Loss (EP&L) for measuring and quantifying the environmental impact of its activities. In 2016, Kering launched My EP&L app and EP&L methodology to the public and provided open source tools. In 2017, Kering released the Chinese version of "My EP&L" in China as a WeChat Mini Program.

In December last year, Kering Group cooperated with Plug and Play, an early stage investor, accelerator and corporate innovation platform, to create the “K Generation Award” for sustainable innovation for start-ups in the Greater China Region. Alicia Yu, founder and CEO of Luxe.CO, as well as the President of Orange Bay University, was also invited to be a member of the industry advisory committee of the award. In the past six months, she has participated in the review of sustainable innovation proposals of more than 50 Chinese start-ups.

Before the Orange Bay Italian Study Week, Alicia Yu did a special visit to the headquarters of Kering Group in Paris to meet with Michael Beautler, Director of Sustainability Department of Kering Group (first from the right) and Christine Gouley, Director of K Generation Award Program of China (first from the left).

Michael Beautler introduced Kering's approach to sustainable development and its latest achievements, while Alicia Yu presented a series of reports on sustainable fashion around the world, and shared the results of a recent sustainable fashion survey conducted by Luxe.Co (see link). The consensus shows that there is still a long way to go before the concept of "sustainable fashion" becomes popular, and the key is to gain the trust and support of young consumers through media communication and corporate actions.

About "Italian Fashion Study Week" of Orange Bay University

From October 7 to 13, 2019, the first "Italian Fashion Study Week", organized by Orange Bay University, brought students to visit and study in top design schools, luxury brand headquarters and art museums in Milan and Florence, as well as to engage in in-depth discussions with brand managers, designers, artists and curators to better understand Italian luxury brands and the fashion industry supply chain, and to fully experience Italian culture, art, design aesthetics and lifestyle.

Orange Bay University "Italian Fashion Study Week" series report:

Understanding The Nature Behind Italian Design Innovation | "Italian Fashion Study Week" Part 1

Behind The Scenes of The Italian Fashion Industry | "Italian Fashion Study Week" Part 2

About Orange Bay University

Founded in the spring of 2017 by the authoritative fashion business media Luxe.CO, Orange Bay University for the first time combines world-class case teaching with pioneering entrepreneurship education with the help of the powerful lecturers in the industry, and aims to help entrepreneurs, enterprises and investors in the fashion industry grow with the times and practice "lifelong learning"!

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