China Fashion and Lifestyle Investment News：High-end dental products, Kids-friendly restaurants, and Milk tea

Luxe.Co has launched “Luxe.Co China Investment Weekly” since 2016, reporting weekly updates on investment and financing in the China fashion and lifestyle industries. The updates cover fashion, beauty care, food and dining, sports and fitness, hotel and travel, household products, culture and creativity, fashion technology and other related fields.

Beauty Care

• High-end dental brand NYSCPS (参半) raised ten million yuan in Series A funding

High-end dental brand NYSCPS announced on October 26^th that they raised ten million yuan in Series A funding from Qisheng Investment. Previously, NYSCPS raised tens of millions of yuan in Series Pre-A funding from Mingjian Capital in June 2018. The new funding will be mainly used to expand product categories. NYSCPS went online in this March, featuring the concept of "nourishing the mouth like skincare". Based on this concept, NYSCPS developed the overall product design, including toner-like packaging and gel toothpaste texture. Product formula includes common skincare ingredients, such as caviar and bird nest. Currently NYSCPS has 14 SKUs, including toothpaste (package), toothbrush, dental stickers and so on. The average monthly sales volume is 15~18 million bottles. The average customer spending is 125 yuan, with a 22% repeated purchase rate within 90 days.

Food & Dining

• Kids-friendly restaurant Twinkle (耀童) raised 16 million yuan in angel funding

Targeting mid- to high-end consumer groups, kids-friendly restaurant Twinkle announced on October 25^th that they raised 16 million yuan in angel funding. The lead investor was Meridian Capital. Featured as "the third space for families", Twinkle restaurant includes playground for kids and leisure space for parents, where they can participate in flower arrangement or afternoon tea events. The income source is mainly entrance fee and dining. Twinkle opened the first restaurant in June 2017, which has accumulated 1500 member families currently.

• Milk tea brand Tiger Sugar (老虎山黑糖专卖) raised 150 million yuan in Series A funding

Milk tea brand Tiger Sugar announced on October 26^th that they raised 150 million yuan in Series A funding, invested by Kangchun Capital, Hanwei Capital, Huiyingtaifu Capital and Ruishuo Capital. Previously, Tiger Sugar raised tens of millions of yuan in Series Pre-A funding in this April. The new funding will be mainly used on branding, direct-managed store expansion, supply chain building, international market development and IT system building. Tiger Sugar is a brand under Tiger Sugar Taiwan. Main products are dark sugar milk tea drinks with dark sugar, milk, pearls and other ingredients. The average customer spending is around 15 yuan with a 60% repeated purchase rate.

The above information is based on the company announcement and/or online news. Luxe.Co makes reasonable efforts to obtain reliable content from third parties. Luxe.Co does not guarantee the accuracy of or endorse the views or opinions given by any third-party content provider.

| Chinese reporter: Jiaqi Wang 

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