China Fashion and Lifestyle Investment News:Roasted Tea Drinks and Fashion Show Platform

November 14,2018

Luxe.Co has launched “Luxe.Co China Investment Weekly” since 2016, reporting weekly updates on investment and financing in the China fashion and lifestyle industries. The updates cover fashion, beauty care, food and dining, sports and fitness, hotel and travel, household products, culture and creativity, fashion technology and other related fields.

Food & Dining

  • Roasted tea drink chain brand Lelecha (乐乐茶) secured over one hundred million yuan in Pre-A funding

Roasted tea drink chain brand Lelecha announced on November 11th that they secured over one hundred million yuan in Series Pre-A funding. The specific amount and investors were not disclosed. Established in October 2016, Lelecha’s main products include “dirty” bread, “dirty” tea, taro tea, onion bread, spicy crayfish bread and so on. Western bread products have 23 SKUs, and tea drinks have 20 SKUs. Lelecha has 35 direct stores in first tiered cities currently, including Beijing, Shanghai, Guangzhou and Shenzhen. Stores are divided into three categories, standard stores with 180~260 square meters, premium store with 260~400 square meters and flagship stores with 400~600 square meters. The average monthly sales turnover per store is 1.6 to 1.8 million yuan. The average sales per unit square per month is 8,000~10,000 yuan. The average customer spending is 45~55 yuan.


  • Fashion show platform CGC Girls Collection obtained tens of millions of yuan investment

Fashion show platform CGC Girls Collection (“CGC”) announced on November 8th that they obtained tens of millions of yuan angel investment. The lead investor was Oriental Fortune Capital and followed by Jiadi Capital. Each year, CGC hosts two fashion shows (S/S and A/W) , and multiple fashion markets and branding events. CGC also invites fashion brands, celebrities, KOLs, and the public to participate in these events, where they can purchase on site. In October 2018, CGC’s A/W show invited 200 fashion brands. Celebrities Yuchun Li and Yawei Yuan also attended.


The above information is based on the company announcement and/or online news. Luxe.Co makes reasonable efforts to obtain reliable content from third parties. Luxe.Co does not guarantee the accuracy of or endorse the views or opinions given by any third-party content provider.

| Chinese reporter: Jiaqi Wang

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