China Fashion and Lifestyle Investment News：womenswear Co-sharing platform, fragrant personal care products and Chinese-style photography

Luxe.Co has launched “Luxe.Co China Investment Weekly” since 2016, reporting weekly updates on investment and financing in the China fashion and lifestyle industries. The updates cover fashion, beauty care, food and dining, sports and fitness, hotel and travel, household products, culture and creativity, fashion technology and other related fields.

Fashion e-Commerce Platform

• Womenswear Co-sharing platform Ms Paris (女神派) raised Series B+ funding

Womenswear co-sharing platform Ms Paris announced on October 30^th that they raised Series B+ funding, invested by Ant Financial. Previously, Ms Paris raised Series B funding, invested by Oriental Fortune Capital, Matrix Partners, and Northern Light VC earlier this year. In total, Ms Paris has raised 30 million US dollars in Series B funding. Established in March 2015, Ms Paris started with the B2C model of evening dress rental services, and developed into a series services of casual wear online rental and purchases.

Beauty Care

• Personal care company COCOVEL raised over ten million yuan in Series B funding

Targeting the mass market, personal care company Cocovel announced on October 31^st that they raised over ten million yuan in Series B funding, invested by Sequoia Capital. The detailed amount was not disclosed. The funding will be mainly used to accelerate the company's multi-brand strategy. Based on fragrance, Cocovel has developed a series of products, including shampoo, shower gel, body milk, perfume and handmade soap. The price range is from 30 to 50 yuan. In addition to Cocovel, the company also developed other personal care brands, Martin, Hair Dresser and so on. The expected sales turnover is 500~600 million yuan in 2018, in which Cocovel is expected to contribute 80% of the total turnover.

Food and Dining

• Bakery brand Sixiluanmi (四喜卵蜜) raised nearly ten million yuan in Angel funding

Bakery brand Sixiluanmi announced on October 31^st that they raised nearly ten million yuan in angel funding, invested by Chenhai Capital. The funding will be mainly used to expand store network and build online channels. Sixiluanmi has one signature cake with 6 flavors, which is priced at 49 yuan. Cakes are served freshly baked. Currently, Sixiluanmi has one store in Shanghai with 20 square meters. The daily sales volume is around 300 cakes.

Cultural and Creativity

• Chinese-style photography brand Panzi Poetic Oriental Beauty (盘子女人坊) raised nearly one hundred million yuan in Series C funding

Chinese-style photography brand Panzi Poetic Oriental Beauty (“Panzi”) announced on October 31^st that they raised nearly one hundred million yuan in Series C funding, invested by Yuanchuang Capital. Panzi raised Series B funding in July 2017. The total funding raised has accumulated to hundreds of millions of yuan. Established in 2003, Panzi featured Chinese-style photography initially. In 2015, Panzi developed the product line “Fenglinger”, targeting children customers. In addition to photography, Panzi also participated in the costume supply and photography production for some historical movie IPs, such as "Once upon a Time" and "Story of Yanxi Palace". At present, Panzi has over 40 directly-managed stores and more than 200 franchise stores. Panzi has also built fabric factory and hand-painting and embroidery production base in Jiangsu and Zhejiang Provinces.

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| Chinese reporter: Jiaqi Wang

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