China Fashion and Lifestyle Investment News：Jewelry supply chain platform, Pet products, Big data operation services

Luxe.Co has launched “Luxe.Co China Investment Weekly” since 2016, reporting weekly updates on investment and financing in the China fashion and lifestyle industries. The updates cover fashion, beauty care, food and dining, sports and fitness, hotel and travel, household products, culture and creativity, fashion technology and other related fields.

Fashion e-Commerce Platform

• Jewelry supply chain platform KUANDD raised 160 million yuan in Series C financing

Chinese Jewelry supply chain platform KUANDD announced on July 31st that they raised 160 million yuan in Series C financing in May 2018. The investment was led by Leaguer and followed by Zhonghe Capital and some of previous shareholders. The financing will be mainly used on new retail, big data services and supply chain upgrades. KUANDD was established in June 2015, providing SaaS system to business-ends. The system can carry out label calculation and intelligent analysis on trendy styles. By accurately matching products with consumer groups, regions and consumer preferences, KUANDD guides upstream manufacturing and downstream distribution and sales. At present, KUANDD has collaborated with over 1000 retail stores in more than 24 provinces in China, including China Gold, Sino Gem, Laomiao, Diamond and other retailers. Its sales income was around 300 million yuan in 2017. The co-founder of KUANDD is the first batch student of Orange Bay University.

• Skincare and cosmetic brand operation management company GOLONG (高浪) raised 200 million yuan in Series A financing

Skincare and cosmetic brand operation management company Golong announced on August 3rd that they raised 200 million yuan in Series A financing. The investment was led by Midas Capital and followed by Qianhai FOFs and Fortune Link. The financing will be mainly used on business upgrades and the development of brand matrix management capabilities. Established in 2012, Golong aims to bring niche foreign brands in skincare and cosmetics to the China market. Its business includes curation in foreign market, cross-border supply chain, and omni-channel sales and marketing. Golong has collaborated with over 40 brands so far, including Korean beauty brand SNP and Spanish dermo-cosmetic brand Sesderma and so on.

Household Products

• Pet product provider Chow Sing Live (宠幸宠物) obtained Series A+ financing

Pet product provider Chow Sing Live announced on July 31st that they obtained Series A+ financing. The investment was led by Ares Management LLC (U.S.). Previously, Chow Sing Live obtained Series A financing in February 2018. The total amount of these two rounds of financing reached about 180 million yuan. The new round of financing will be mainly used on product development, brand promotion and production base construction. Chow Sing Live’s business ranges from pet food and drug R&D, pet nutrition products, pet toiletries, pet cleaning supplies and pet medicine. The flagship brand under Chow Sing Live is a pet nutrition brand Nourse. The brand provides a total of 21 kinds of nutrition products for dogs and cats, and is sold in nearly 20,000 stores and pet hospitals in China.

Culture & Creativity

• TV entertainment program production company Zhijian Culture (之间文化) raised 30 million yuan in Series A financing

TV entertainment program production company Zhijian Culture announced on August 1st that they raised 30 million yuan in Series A financing, invested by Shenzhen Hanjinghuihong Investment Center. Previously, Zhijian Culture obtained tens of millions of yuan angel investment from APlus Capital. Zhijian Culture was established in 2017 by Qing Cao, the producer of the TV entertainment program Fashion Star. Zhijian Culture’s first TV program is Star Gym. In each episode, celebrities are invited to share their healthy lifestyle, covering from food, fashion and exercises. 60% of the income is from advertisement currently. Other income sources include classes, cross-over collaboration and so on.

Fashion Technology

• Big data operation service provider Huiyuan Technology (慧远科技) raised millions of yuan in Series Pre-A financing

New retail big data operation service provider Huiyuan Technology announced on August 3rd that they raised millions of yuan in Series Pre-A financing. The investment was led by Huadan Capital and followed by Duoniu Capital and Qipeng. The financing will be mainly used on marketing, product R&D and team upgrades. Established in Hangzhou in December 2017, Huiyuan Technology serves mainly middle to large-sized traditional retailers. The main business is to provide “Namei” SaaS system to business-ends. The system includes new retail member management and operation, and big data analysis. According to members’ consumption and behavior data, the system builds user profile database and provides marketing services for brands. Currently the clients of Huiyuan Technology include Yintai, Hangzhou Building 501, Century Mart and SinoPec.

The above information is based on the company announcement and/or online news. Luxe.Co makes reasonable efforts to obtain reliable content from third parties. Luxe.Co does not guarantee the accuracy of or endorse the views or opinions given by any third-party content provider.

| Chinese reporter: Jiaqi Wang

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