China Fashion and Lifestyle Investment News：Flower subscription e-commerce, Aesthetic lifestyle e-commerce, customized travel and inventory distribution platform

Luxe.Co has launched “Luxe.Co China Investment Weekly” since 2016, reporting weekly updates on investment and financing in the China fashion and lifestyle industries. The updates cover fashion, beauty care, food and dining, sports and fitness, hotel and travel, household products, culture and creativity, fashion technology and other related fields.

Fashion e-Commerce Platform

• Flower subscription e-commerce FLOWER PLUS (花加) raised tens of millions of yuan in Series B financing

Flower subscription e-commerce Flower Plus announced on July 3rd that they completed Series B financing of tens of millions of yuan. The investment was led by Guohao Capital and followed by previous shareholders and the founder Ke Wang. Previously, Flower Plus raised hundreds of millions of yuan in Series A+ financing led by Kinzon Capital and followed by previous shareholders, Bright Venture Capital, Guanghe Venture Capital, Yuanjing Venture Capital, and Guohao Capital. The new financing will be mainly used on supply chain system building, flower brand development and overall service upgrades. Flower Plus was established in 2015, featuring “online subscription + direct delivery + value-added services". Entering the flower market with a monthly subscription (99 to 399 yuan) business model, Flower Plus has expanded to household products, plants, vases, and flower art class and other services. Flower Plus has 8,000 acres of self-owned flower field, and has signed with thousands of florist and planting base currently.

• Aesthetic lifestyle e-commerce platform Xiangxuan (享选) obtained 5 million US dollar angel investment

Aesthetic style e-commerce Xiangxuan announced on July 4th that they obtained 5 million US dollar angel investment from Yufeng Capital. The financing will be mainly used on business development, technology R&D and user service experience upgrades. Featuring "direct sourcing + craftsmanship", Xiangxuan has recruited many brand manufacturers, traditional handcraft successors and original designers. Products cover home, beauty care, food, clothing, accessories, tea sets and other categories.

Beauty Care

• Beauty care e-commerce platform VMEI (唯美美妆) raised 15 million yuan in Series Pre-A financing

Mini-program-based beauty care  e-commerce platform, VMEI announced on July 6th that they completed Series Pre-A financing of 15 million yuan, led by Dingxin Capital. Previously VMEI obtained tens of millions of yuan angel investment from Chuangdongfang. Featuring a S2B2C model, VMEI is the supplier proving supply chain, logistics and customer services. The B-end is beauty care influencers with mini-program shop selling products through social network with a commission. At present, the platform has cooperated with more than 1,500 brands and suppliers with 40,000 B-end distributors. The average customer unit spending is around 300 yuan.

Food & Dining

• Plum wine brand Putian Cool Drink (圃田冰青) raised tens of millions of yuan in Series A financing

Targeting young customer groups, the plum wine brand Putian Cool Drink announced on July 6th that they raised tens of millions of yuan in Series A financing, jointly invested by Junyang Capital, Baohai Investments, Desun Capital and Qianzhang Capital. Previously, Putian Cool Drink obtained Series Pre-A financing invested by Qianshu Capital under JD Finance and Talent Television and Film in November 2017. The new financing will be mainly used to upgrade supply chain, to promote scenario dining and to increase marketing efforts and brand image. Putian Cool Drink was established in April 2014. Featuring fruit-brewed low-alcohol plum wine, Putian Cool Drink applies mountain springs water and wild plums planted over 2,000 meters above sea level at Xiling Snow Mountain in Sichuan. The brewing method is a traditional 21-step process with national patent.

Hotel & Travel

• Customized travel platform MyDaydream.com (白日梦旅行) raised 50 million yuan in Series A+ financing

Customized travel platform MyDaydream.com announced on July 2nd that they raised 50 million yuan in Series A+ financing led by Junzi Capital. Previously MyDaydream raised 10 million yuan in Series A financing from Shenzhen Youmengchengzhen Fund in October 2016. MyDaydream was established in 2014, with a Peer-to-Peer (P2P) model connecting destination experts and tourists. In 2017 MyDaydream transformed to inviting experts from various industries, including archaeology, psychology, architecture, painting and animal and plant biology, as "independent travel designers", to conduct group travel product R&D. At present, the platform has more than 2000 experts and scholars, and offers over 300 global travel products.

• City B&B operator City-Home (城宿) obtained 5 million US dollar strategic investment

City B&B operator City-Home announced on July 6th that they obtained 5 million US dollar strategic investment from Airbnb. The financing will be mainly used to expand the team and offline operations. City-Home was established in Beijing in 2017, featuring boutique B&B operation. Properties are mainly in first and second-tiered cities in China, including high-end residential compounds, Hutong courtyards, and villas. City-Home provides one-stop management services including design, decoration, platform operation, cleaning and maintenance. Currently, City-Home has established operation centers in 20 cities.

Others

• Brand inventory distribution platform AIKUCUN (爱库存) raised 580 million yuan in Series B financing

Brand inventory distribution platform Aikucun announced on July 2nd that they raised 580 million yuan in Series B financing. The investment was led by Legend Capital and followed by Eastern Bell Venture Capital and C&D Group. Previously, Aikucun raised 100 million yuan in Series A financing from Eastern Bell Venture Capital in early 2018. The new financing will be mainly used on team building, service improvement and R&D. Aikucun went online in September 2017, with a S2B2C model building a trading network of "platform – brands - small business (WeChat dealers) - customers". Currently, the platform has established cooperation with over 1200 brands, mainly in fashion and accessories. WeChat dealers reaches over 36,000 with a monthly GMV at over 50 million yuan.

The above information is based on the company announcement and/or online news. Luxe.Co makes reasonable efforts to obtain reliable content from third parties. Luxe.Co does not guarantee the accuracy of or endorse the views or opinions given by any third-party content provider.

| Chinese reporter: Jiaqi Wang

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