In May 2018, we have seen the continued development and market expansion of Chinese designer brands.

The big four international menswear fashion weeks will be launched soon. Chinese fashion designers and designer brands, Sean Suen (孙小峰), SANKUANZ (上官喆), Angus Chiang (江奕勋) , Xander Zhou (周祥宇), Pronounce (by Yushan Li & Jun Zhou 李雨山&周俊), Private Policy (by Haoran Li & Siying Zhai 李浩冉&瞿思颖), STAFFONLY (by Ya Wen & Shimo Zhou 温雅&周师墨) will continue presenting fashion shows in Paris Fashion Week Menswear and London Fashion Week Menswear in June.

In the distribution side, nine designer brands opened offline stores in May. Some are their first offline stores. Some are their first stores outside of their base city. Other mature brands continued opening more direct-managed stores to reinforce their self-owned distribution channels. In addition, there are four designer brands that opened TMall online flagship stores, expanding their online distribution channels.

With the increasing influence and commercial value of Chinese designers, more and more brands take initiatives to collaborate with Chinese designer brands. The designer Davidson Tsui and Gap, and Fengchen Wang (王逢陈) and Levi’s collaborated again for new collections.

It is noteworthy to mention that in order to encourage more students to understand and design eyewear and to discover more talents in eyewear design, the Chinese accessory designer Percy Lau set up an eyewear scholarship with the Jewelry Design Department of Central Saint Martins, where she completed her studies previously. The winner will receive the scholarship and his/her design will become the special edition of the accessory brand Percy Lau’s next collection.

Luxe. Co launched “Chinese Fashion Designers Monthly” in 2016, reporting monthly Chinese designers’ updates on market development, business cooperation and major fashion week participation in both domestic and international markets.。

Fashion Weeks

  • Chinese designer Sean Suen, SANKUANZ, and Angus Chiang will present fashion shows at Paris Fashion Week Menswear SS2019.

According to the official schedule launched by Fédération de la Haute Couture et de la Mode (FHCM), Chinese designers Sean Suen, Sankuanz and Angus Chiang will present fashion shows at Paris Fashion Week Menswear SS2019.

  • Chinese designers and designer brands, Xander Zhou, Pronounce (by Yushan Li & Jun Zhou), Private Policy (by Haoran Li & Siying Zhai) and STAFFONLY (by Ya Wen & Shimo Zhou) will present fashion shows at London Fashion Week Menswear SS2019.

According to the official schedule launched by British Fashion Council, Chinese designers and designer brands, Xander Zhou, Pronounce (by Yushan Li & Jun Zhou), Private Policy (by Haoran Li & Siying Zhai) and STAFFONLY (by Ya Wen & Shimo Zhou) will present fashion  shows at London Fashion Week Menswear SS2019.

Presenting at London Fashion Week Menswear, the designer brands Private Policy and STAFFONLY are supported by “GQ China Presents”, the young designer project of GQ,

China Market Development

  • SHINE LI opened new store in Xi’an

The millinery designer brand SHINE LI (by Shan Li 李姗) opened a new store at SKP in Xi’an. This is the sixth store for SHINE LI. The brand founder Shan Li designed a twin-space themed store visual display. The store is divided into three sections, gray and pink spaces at the front hall, and mirror space at the back. The gray and pink spaces have completely symmetrical layout.

  • COMME MOI (by Yan Lv吕燕) opened new stores at IFS in Chengdu and SKP in Xi’an
  • Youppie! (by Melon Xu) opened a store at Xintiandi in Shanghai
  • YE’SbyYESIR (by Qian Ye叶谦) opened new stores at K11 in Wuhan and K11 in Guangzhou. The store at K11 Guanggu in Wuhan presented the new store image after brand upgrades.

  • Cecilia Woo opened a new direct-managed store at SKP in Xi’an.
  • Zoual晏缇 (by Yanti Zhou周晏缇) opened a new direct-managed store at Seasons Place in Beijing.
  • DEPOT3 (by Yi Wan 万翊) opened a new direct-managed store at SKP in Xi’an. This is DEPOT’s second store in Xi’an.

  • Taoray Taoray (by Taoray Wang 王陶) opened its first flagship store at IFS in Changsha 

  • Annakiki (by Zi Yang 杨子) open a new store at IFS in Changsha
  • JINNNN (by Zhongyu Jin 金翀宇) opened TMall online flagship store
  • Short Sentence (by Lin Guan 管林) opened TMall online flagship store
  • YIRANTIAN (by Yirantian Guo 郭一然天) opens TMall online flagship store
  • Chictopia 思陶比 (by Qingyang Liu 刘清扬) opened TMall online flagship store 

Cross-over Collaboration

  • Designer Davidson Tsui collaborated with Gap again to launch join collection

The designer brand Constance Tsui (by Davidson Tsui) collaborated with the American leisure wear brand, Gap and launched AW2016 collection previously. For SS2018, Constance Tsui collaborated with Gap again for a joint collection.

  • HEFANG Jewelry collaborated with the classic video game Pac-Man

The jewelry designer brand HEFANG Jewelry (by Hefang Sun孙何方) collaborated with the classic video game Pac-Man and launched jointly the retro and fun “HEFANG X Pac-Man collection”, to convey the fun and free attitude of Pac-Man

  • Designer Fengchen Wang collaborated with Levi’s again for a joint collection

The Chinese designer Fengchen Wang collaborated with the famous American denim brand Levi’s again. Ms. Wang re-interpret the iconic Levi’s® 501® jeans. The design features the inspiration of “faulty-layered stacking”. The jeans is designed with stacks of multi-layers, representing different versions of the 501 pattern. To showcase the feature of jeans fading with the owner’s lifestyle, personal preferences and times, she bleached 6 shades of 501® jeans deliberately to complete the final look.

Awards & Events

  • Accessory designer Percy Lau set up an eyewear scholarship at Jewelry Design Department Central Saint Martins

In order to encourage more students to understand and design eyewear and to discover more talents in eyewear design, the Chinese accessory designer Percy Lau set up an eyewear scholarship with the Jewelry Design Department of Central St. Martins, where she completed her studies previously. The winner will receive the scholarship and his/her design will become the special edition of the accessory brand Percy Lau’s next collection.

  • Designer Wanbing Huang presented her graduation collection at Central Saint Martins in London

Studying at Central Saint Martins currently, the designer Wanbing Huang presented her graduation collection at school. In this collection, she presented her re-exploration of fabric and silhouettes.

  • Haute couture designer Grace Chen (陈野槐) announced to join the Fur Free Retailer program of Fur Free Alliance

The haute couture designer Grace Chen announced to join the Fur Free Retailer program of Fur Free Alliance and promised fur-free in her fashion designs.

  • The Woolmark Company set up a wool education center with Shanghai International College of Fashion and Innovation at Donghua University

Dedicated to promoting and serving the Australian wool industry, the global non-profit organization, The Woolmark Company set up a wool education center with Shanghai International College of Fashion and Innovation at Donghua University. This is the first education center for The Woolmark Company. Its mission is to provide systematic wool-related information to students and let them understand the diversified innovation and function the wool fiber.

|Chinese Reporter: Jia You

Note: The above information is based on the company announcement and/or online news. Luxe.Co makes reasonable efforts to obtain reliable content from third parties. Luxe.Co does not guarantee the accuracy of or endorse the views or opinions given by any third-party content provider.


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