China Fashion and Lifestyle Investment News: smart gym, catering brand, and Prize Claw machine operation company.

Luxe.Co has launched “Luxe.Co China Investment Weekly” since 2016, reporting weekly updates on investment and financing in the China fashion and lifestyle industries. The updates cover fashion, beauty care, food and dining, sports and fitness, hotel and travel, household products, culture and creativity, and other related fields.

Fashion Brands

• Designer brand BIFU (彼伏) raised tens of millions of yuan

According to Luxe.Co’s exclusive report on June 6th, the Chinese designer brand BIFU introduced institutional investors for the first time and raised tens of millions of yuan invested by QF capital. Its valuation exceeded 100 million yuan after the investment. The financing will be mainly used to open offline stores and strengthen online e-commerce platform. BIFU was established by the architect Xing Chen and Yulei Chen in 2013. Positioned as the “high-end luxury brand with traditional culture”, BIFU’s products include tops, bottoms, dresses, coats, suits and so on. With two offline stores currently, BIFU is planning to open three new stores this year. BIFU was the champion for the Beijing Division at Luxe.Co’s InnoBrand Competition in 2016.

Fashion e-Commerce Platform

• Maternal and children vertical e-commerce platform Babytree (宝宝树) obtained strategic investment from Alibaba

The maternal and children vertical e-commerce platform Babytree announced on June 4th that they obtained strategic investment from Alibaba. Its valuation reached 14 billion yuan after investment. Previously Babytree raised 3 billion yuan in Series D financing in July 2016. After the strategic investment, both parties will cooperate in e-commerce, C2M, advertisement and marketing, paid knowledge, new retailing, and online and offline maternal and children scenarios. Starting from the community, Babytree was established in March 2007, serving maternal women with children from 0 to 6 years old.

• Maternal and children IP brand MOJIMUSI (小鱼人莫叽姆斯) raised 12 million yuan in Series Pre-A financing

The maternal and children IP brand MOJIMUSI announced on June 8th that they raised 12 million yuan in Series Pre-A financing, invested by Fang Chen (Co-Founder of Dianhun Network), senior management of Alibaba and investors from Fosun Group. Previously MOJIMUSI raised 10 million yuan in angel financing in December 2017. The new financing will be mainly used on team building and product upgrades. MOJIMUSI was established by Dejiang Feng in September 2017. In October 2017, the audio story “MOJIMUSI’s adventure” was released online at Ximalaya platform. The picture book and cartoon of “MOJIMUSI Travelling in China” were released afterwards. Other products include MOJIMUSI-based body care products, mattress, and fashion products. With over 50 SKUs, the monthly turnover is around one million yuan.

Beauty Care

• Dental care brand NYSCPS (参半) raised tens of millions of yuan in Series Pre-A financing

The high-end dental care brand NYSCPS announced on June 6th that they raised tens of millions of yuan in Series Pre-A financing, invested by Mingjian Capital. The financing will be mainly used on product category expansion and marketing promotion. NYSCPS was launched in March 2018, featuring the concept of “dental care is the same as skincare”. With the overall product design based on this concept, NYSCPS launched products similar to skin toners with gel, and added skincare ingredients, such as caviar and bird’s nest. The average unit price is 69 yuan. Currently NYSCPS has launched 5 SKUs, distributed through e-commerce platforms, such as TMall, JD, Yunji, and Xiaohongshu. Offline distribution is through small business agents, WeChat friend circle and their self-owned stores.

Sports & Fitness

• Smart Gym GE (快健身) raised 20 million yuan in angel financing

The Smart Gym GE (Gym Express) announced on June 5th that they raised 20 million yuan in angel financing, invested by Milestone Capital. The financing will be mainly used on team upgrades, brand marketing and store expansion. GE was established in June 2014. At present, GE has 8 outlets with a size of 300~500 square meters each. Each outlet includes aerobic area, power area, comprehensive training area, shower area and health area. With GE bracelets, members can manage fitness activities and reserve coaching experience courses on GE APP. In addition, GE has launched a micro-current wearable fitness equipment Miha to help improve members' fitness performance.

Food & Dining

• Snack brand Wei BACK (味BACK) raised tens of millions of yuan in Series Pre-A financing

The snack brand WEI BACK announced on June 5th that they raised tens of millions of yuan in Series Pre-A financing, invested by Kinzon Capital. Previously WEI BACK raised millions of yuan in angel round financing invested by Shanghai ONES ventures in October 2017. The new financing will be mainly used on market development, team building, as well as the elevation of product supply chain and R&D system. WEI BACK was established in April 2016. With four product categories in dried fruits, pasties, dried meat snacks, floral and fruit tea, WEIBACK has 65 SKUs with the customer unit price of 80 yuan. The annual turnover was around 10 million yuan in 2017.

• Catering brand Baoxiaotuan (包小团) raised millions of yuan in angel financing

Featuring steamed buns and soups, the catering chain brand Baoxiaotuan announced on June 5th that they raised millions of yuan in angel financing in November 2017, invested by Zhen Fund. Baoxiaotuan was established in October 2016. The founder is the fourth generation of the founders of Qingfengbaozi. All buns are made in central kitchen. Stores can simply heat up the buns. Currently Baoxiaotuan has 3 direct-managed stores, with a size of 20 square meters each. Daily turnover is around 6000 yuan at present.

• Crawfish brand XIAHUANG (虾皇) raised 30 million yuan in Series A financing

The Hubei crawfish brand XIAHUANG announced on June 7th that they raised 30 million yuan in Series A financing. The investment was led by Shanle International, and followed by Luojiachuanggu, Yongxiang Fund and Gongchuangye Group. The financing will be mainly used to expand the breeding base of crawfish. Featuring braised prawns, XIAHUANG has over 20 branches and franchisee stores.

• Honey brand DENGFENGLAI (等蜂来) raised tens of millions of yuan in Series A financing

The honey brand DENGFENGLAI announced on June 8th that they raised tens of millions of yuan in Series A financing in April 2018. The investors are Qianshu Capital and Beikejian Entrepreneurial Fund. The financing will be mainly used on channel building and supply chain optimization. According to the blossom period, DENGFENGLAI launches single flower honey products every month, such as rape honey, acacia honey, citrus honey and apple honey. Through the self-media account, DENGFENGLAI introduces to users the characteristics of each honey, the process of production and stories of beekeepers. Currently, DENGFENGLAI has 32 honey products. The rape honey, launched in this March, is sold at 125 yuan per bottle. 30,000 bottles were sold within 45 days.

Others

• Prize claw machine operation brand KARAKU (咔啦酷) raised 50 million yuan in Series A financing

The prize claw machine operation brand KARAKU announced on June 5th that they raised 50 million yuan in Series A financing. The investment was led by HG Capital and followed by Beijing Wenxinqisi Investment Fund and Zero2IPO Asset Management. Its valuations reached 400 million yuan after the investment. Previously KARAKU obtained Series Pre-A investment from IDG Capital in February 2018. The new financing will be mainly used to expand offline stores and to seek more IP cooperation. KARAKU was established in early 2017. Currently KARAKU has over 100 stores in the first-and-second-tiered cities in China with 3000 machines in operation.

The above information is based on the company announcement and/or online news. Luxe.Co makes reasonable efforts to obtain reliable content from third parties. Luxe.Co does not guarantee the accuracy of or endorse the views or opinions given by any third-party content provider.

| Chinese reporter: Jiaqi Wang

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