IN-DEPTH

IN-DEPTH | How Can The Fashion Industry Pass This Unprecedented "St...

In the financial industry, "stress tests" are often used to measure the performance of financial institutions or asset portfolios under pressure to see if they are sufficiently resilient. These tests have become increasingly important for financial institu ...

Dialogue Should Not Be Limited: Prada Launches “Possible Conversati...

The Italian fashion brand Prada is kicking off a new Instagram live streaming project entitled “Possible Conversations”, which consists of a series of live digital talks in which culture, fashion, art and life are explored by practitioners, experts, direct ...

INSIGHT | How Do Chinese Fashion Companies Help The Covid-19 Epidem...

Since the outbreak of Covid-19 in January 2020, Luxe.Co has been closely following events and reporting on corporate responsibility and the ability of enterprises to cope in times of crisis. It was found that a number of Chinese fashion enterprises assiste ...

IN-DEPTH | What We Can Learn From Louis Vuitton and Nike’s First Li...

At 8pm on March 26, Louis Vuitton and Nike launched live streams on Little Red Book and Taobao, respectively. It is reported that more than 15,000 people watched Louis Vuitton's live stream, and fans of the brands on Little Red Book increased by 10% after ...

From “Purveyor to the Court” to Chinese E-commerce: Belgian Fine Le...

As a classic European luxury brand with a history of over 190 years and the title of “Purveyor to the Court” since 1883, Delvaux, however, has recently completed its first shocking action in e-commerce in China. But why chose China to do such an attempt? I ...

How Does International Design Talent Contribute to the Brilliance o...

The continuous improvement of design is the most important factor in the development of fashion brands. During the journey of any Chinese brand’s growth, it is paramount that energy is focused on how to improve the design strength of the team, how to use g ...

FEATURE | 3 marketing types of brands in China: Volcano, Candle and...

Finding a spokesperson for a brand is a rather traditional marketing technique. It is never easy for a brand to find the right spokesperson at the right time. Before looking for a spokesperson, the brand should first define its own position and ask itself: ...

Feature | Why BVLGARI Exhibition In Chengdu Attracted 870,000 Visi...

When the 118-day Bvlgari SerpentiForm exhibition officially closed in Chengdu on August 25, exclusive data showed that it had attracted 50,000 visitors in just five days since it had officially been opened to the public (for free) on April 30. At closing, ...

FEATURE | It Is Time for Brands and Spokespeople to Break the Circle

A spokesperson is an authentic human representation of a brand, who can connect with the audience in a unique and meaningful way. This is a critical role that can be very difficult to perform well. Combining dazzling young celebrities with a huge fan base ...

INSIGHT | Why Is So Hard to Understand Chinese Male Consumers？

Chinese men's fashion footprint is more visible than ever due to the transformation of fashion communication and shopping media. According to public data, the number of first stores of brands launched in Beijing, Shanghai and Chengdu that focused on men as ...

How Can Luxury Brands Prepare for Gamification of the Chinese Marke...

Gamification is one of the hottest topics in today’s fashion industry. The main forms of gamification are points, leveling up, and ranking, etc. Gamification applies the elements and rules of games to marketing scenarios (products or services), and brands ...

FEATURE | Reserved For 182 Years, Does Hermès Need To Join The Chas...

In China, many luxury brands are sparing no effort to reach out to the younger generation, and are even beginning to “play” with them: Louis Vuitton released the Endless Runner video game and invited Chinese fashion blogger gogoboi to guest run the brand's ...

INSIGHT | A Blessing or Curse? Low-profile Luxury Brand Goyard Is H...

It seems that Goyard bags have been exposed more frequently in Beijing and Shanghai overnight, often in the same context as Louis Vuitton and other luxury brands, and they frequently appear in various popular luxury introduction recommendation articles. So ...

EXCLUSIVE INTERVIEW With WEI-KUNG LIN, GM OF RIMOWA China | How Has...

When people speak of RIMOWA, people immediately think of its classic aluminum-magnesium suitcase. Its unique design and solid, durable features have been deeply rooted in people's hearts since 1937.  However, it is not difficult to see that RIMOWA's market ...

INSIGHT | WHAT HAS HAPPENED OVER THE PAST 16 MONTHS SINCE "CHINA LI...

Li Ning, China’s leading sportswear brand, was founded by ex-Olympic gymnastics champion Li Ning, and made an amazing appearance at New York Fashion Week last February. The four-character logo of "China Li Ning" became a hot topic on Weibo, WeChat, Instagr ...

How CHAUMET Attract Online Consumers on Chinese Valentine's Day？

Many jewelry brands try their best to promote the theme of "romance" during the Qixi Festival, the traditional Chinese Valentine's Day. However, LVMH's oldest jewelry brand, CHAUMET, has broken the traditional "Valentine's Day marketing" formula. CHAUMET's ...

EXCLUSIVE INTERVIEW WITH THE CEO OF ITALIAN JEWELRY GROUP DAMIANI T...

Damiani Group is the only jewelry company in the world that has won 18 International Diamond Awards (the Oscars Awards of jewelry industry). Damiani Group was listed on the Stock Exchange of Milan in 2007 and completed privatization and delisting in the sp ...

"YOUNG & DIGITAL": 4 EXCELLENT EXAMPLES OF BRANDS' CATEGORY EXP...

  In China market, "digitization" and "youth" are the core subjects of all brands in the fashion field, and also the biggest challenge to test whether the brand has the courage to innovate! Through the new "Young & Digital" brand case study l ...

"YOUNG & DIGITAL": 9 EXCELLENT EXAMPLES OF BRANDS CROSSOVER IN ...

In China market, "digitization" and "youth" are the core subjects of all brands in the fashion field, and also the biggest challenge to test whether the brand has the courage to innovate! Through the new "Young & Digital" brand case study launched ...

INTERVIEW | Brunello Cucinelli: I Am The Guardian And Ferryman

In June, Luxe.CO was invited to Florence, Italy, to sit down with Mr. Brunello Cucinelli to discuss his thoughts on culture, heritage and development as the founder of the brand. Rebuilding The  "Spirit of The Place"  Brunello Cucinelli started his own cas ...

"YOUNG & DIGITAL": 4 EXCELLENT EXAMPLES OF “CUSTOMIZATION” IN C...

  In China market, "digitization" and "youth" are the core subjects of all brands in the fashion field, and also the biggest challenge to test whether the brand has the courage to innovate! Through the new "Young & Digital" brand case study l ...

"YOUNG & DIGITAL": 6 EXCELLENT EXAMPLES OF CUSTOMERS EXPERIENCE...

  In China market, "digitization" and "youth" are the core subjects of all brands in the fashion field, and also the biggest challenge to test whether the brand has the courage to innovate! Through the new "Young & Digital" brand case study l ...

"YOUNG & DIGITAL": 7 EXCELLENT EXAMPLES OF BRANDS' CONTENT MARK...

  In China market, "digitization" and "youth" are the core subjects of all brands in the fashion field, and also the biggest challenge to test whether the brand has the courage to innovate! Through the new "Young & Digital" brand case study l ...