10 Most Liked Wechat Moments Ads of 2020 released out of 1.38m+ votes,GUCCI ranks No.2

January 27,2021

With its goals to endorse users' needs and promote creative branding strategies, on 26 January, "The Most Liked Wechat Moments Ads Award" of 2020 annouced the winners voted by 1.38 million Wechat users.

The top ten winners of this year are: CCTV News, GUCCI, Palace Museum, Tencent Youth, United Nations, Tencent Tech For Good, DJ-Innovations, IKEA, Kwai and Beijing Global Resort.

This year, the judging panel also sets two additional awards for the best advertising agencies, with Wieden + Kennedy and Mindshare (Shanghai) winning respectively "The Best Creative Agency" and "The Best Media Agency" of the year.

As the only winning brand from fashion industry and the second most liked awardee, GUCCI runs on the frontier of industry as a brand loved by Chinese customers.


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