Luxe.Co China Designer Monthly Report (August 2017)

The four major international womenswear fashion weeks unfold in August and September. Many Chinese designers will release their latest collections. More and more Chinese design become popular to international brands. Korean sportswear brand Kolon Sport announced that Chinese designer Masha Ma will take over the Creative Director position at the brand overseeing China’s business. The Chinese British designer Fei Liu’s ruby jewelry "Ruby Helix Ring" was included by the auction house Sotheby in its “Ruby” collection catalogue. Yan Lv’s original brand Comme Moi collaborated with French luxury footwear brand Christian Louboutin.

Luxe. Co launched “Luxe.Co China Designer Monthly Report” in 2016, reporting monthly Chinese designers’ updates on market development, business cooperation and major fashion week participation in both domestic and international markets. This seventh issue of the monthly report features the latest development of Chinese designers in August 2017.

Cross-Over Collaboration and Activities

• Chinese Designer Masha Ma will take over the Creative Director position at Korean sportswear brand Kolon Sport overseeing China's business

Korean sportswear brand Kolon Sport announced that Chinese designer Masha Ma will take over the creative director position at the brand in China region. Kolon Sport was launched in Korea in 1973, and entered in China’s market in 2006, featuring mountain-climbing outdoor clothing and equipment. In February 2017, Kolon Sport formed a joint venture with Anta Sports, a well-known Chinese sportswear company, to develop Kolon Sport’s business in Greater China region.

• Brand Comme Moi collaborated with The Woolmark Company and Christian Louboutin, respectively

Yan Lv’s original brand Comme Moi released its AW2017/18 collection on August 24th. The capsule collection at the fashion show applied Cool Wool, the new wool fabric Comme Moi collaborated with the global authority on wool, The Woolmark Company. Cool Wool is The Woolmark Company’s patented merino wool fabric collection produced in Australia.

In addition, the shoes at Comme Moi's AW2017/18 fashion show were from the French luxury footwear brand Christian Louboutin.

• Brand taoray taoray opened its first retail experience store

Brand taoray taoray (by Tao Wang) opened its first retail experience store at Shanghai Global Harbor from September 1st to October 8th.

• Designer shoe brand Bing Xu collaborated with ERDOS

Designer shoe brand Bing Xu (by Bingqiang Xu) collaborated with ERDOS under Erdos Group for fashion shoes.

• Brand FFIXXED STUDIOS collaborated with Bouboo Thecrow and designed a global exclusive collection for Lane Crawford

Brand FFIXXED STUDIOS (by Fiona Lau & Kain Picken) collaborated with Parisian dancer Bouboo Thecrow and designed a global exclusive collection for Lane Crawford.

• Designer Yu Lan collaborated with Huawei for cross-over project

Designer Yu Lan (Brand LANYU) collaborated with Huawei, and launched a high-end customized art version of phone “YU”. The phone has Yu Lan’s signature and exclusive wallpaper.

• Brand Gotcha Studio is in charge of singer Song Xu’s styling and tailoring at 2017 “Youth Evening News” concert China tour

Brand Gotcha Studio (by Xixi Huang) is in charge of singer Song Xu’s styling and tailoring at 2017 “Youth Evening News” concert China tour.

• Brand MLGB collaborated with the mobile phone online game “Ball Ball Fight” and launched joint T-Shirts.

Brand MLGB (by Celebrity Chen Li and Weibo Pan) under NPC collaborated with the mobile phone online game “Ball Ball Fight” and launched joint T-Shirts.

• The Chinese British jewelry designer Fei Liu collaborated with New Silk Road Group and created an 88-carat sapphire crown

The Chinese British jewelry designer Fei Liu collaborated with New Silk Road Group and created an 88-carat sapphire crow. The crown will be worn by the 67th Miss World Champion organized by the group.

• Brand Hui by Eran Hui collaborated with Paul Frank

Brand Hui by Eran Hui  (by Wenlong Hui) collaborated with Paul Frank.

• Casio G-Shock collaborated with designer brand SANKUANZ

Casio G-shock and designer brand SANKUANZ launched a joint wrist watch collection in Shanghai on August 12th, and held a G-shock x Sankuanz Brotherhood Concert. Hip hop singers Bridge and Xiaobai from Honghuahui performed at the concert.

• Brand Shangxia collaborated with Chinese fashion photographer Man Chen

The Chinese brand Shangxia (by Qionger Jiang) under Hermès group collaborated with Chinese fashion photographer Man Chen, and launched a special joint collection "Red Flame Black". The collection includes clothing, household products and jewelry.

• Brand ANNAKIKI、AWAYLEE、Babyghost collaborated with TMALL and launched joint collections

Brand ANNAKIKI (by Zi Yang)、AWAYLEE (by Wei Li)、Babyghost (by Qiaoran Huang and Joshua Hupper) collaborated with TMALL and launched joint collections

China Market Development

• Brand Comme Moi opened new directly managed retail store

Brand Comme Moi opened new directly managed retail store at Tai Koo Li Sanlitun in Beijing

• GUOPEI Haute Couture Center is open at China World Trade Center III in Beijing

GUOPEI Haute Couture Center by haute couture design Pei Guo is open at China World Trade Center III in Beijing.

• Brand Soul & Freeeka opened new directly managed retail store

Brand Soul & Freak (by Aka) opened new directly managed retail store at Ouyashangdu in Changchun.

• Brand Pollyanna Keong opened new directly managed retail store

Brand Pollyanna Keong (by Yueyin Jiang) opened new directly managed retail store at Lafayette in Beijing. This is the brand’s first directly managed retail store.

• Designer Steven Oo launched “In & Out” 3-in-1 collection at SPINEXPO

The 30th SPINEXPO was held in Shanghai from August 29th to 31st. Designer Steven Oo launched his “In & Out” 3-in-1 collection, accommodating people’s household, work & leisure, and outdoor needs. The collection demonstrated the fashion development direction towards practicality and functionality.

• Designer Haitao Liu (Hiderwater) incorporated technology elements in his graduation project “Make • Sound Chaos”

Designer Haitao Liu (Hiderwater) incorporated technology elements in his graduation project “Make • Sound Chaos”. He implants smart modules into garments, and uses Bluetooth technology to control the modules, so that people can choose the color emitted from the garment.

International Market Development

• Chinese British designer Fei Liu’s ruby jewelry "Ruby Helix Ring" is included by the auction house Sotheby in its “Ruby” collection catalogue

Chinese British designer Fei Liu’s ruby jewelry "Ruby Helix Ring" is included by the auction house Sotheby in its “Ruby” collection catalogue. The catalogue contains a number of internationally renowned designers’ works, and is written by the gem scientist Joanna Hardy.

• Brand Zoual will attend Perth International Fashion Festival in Australia

Brand Zoual (by Yanti Zhou) will attend Perth International Fashion Festival in Australia and launch its collection on September 15th local time.

We welcome designers providing us your latest updates, for our audience to better understand your brands and designs. Please send us your updates to crystal@hualizhi.com

Note: The above information is based on the company announcement and/or online news. Luxe.Co makes reasonable efforts to obtain reliable content from third parties. Luxe.Co does not guarantee the accuracy of or endorse the views or opinions given by any third-party content provider.

| Image Source: Brands official WeChat accounts, Designers Weibo accounts

| Chinese Reporter: Jia You

| Editor: Elisa