Luxe.Co China Investment Weekly 2017/08/26~09/01

Luxe.Co launched “Luxe.Co China Investment Weekly” in 2016, reporting weekly updates on investment and financing in the China fashion and lifestyle industries. The updates cover fashion, beauty care, food and beverage, sports and fitness, hotel and travel, household products, culture and creativity, and other related fields.

Fashion Online Platform

• Fashion online platform Huoqiu Buyer obtained 35 million yuan Series A investment

Huoqiu Buyer, the fashion online platform featuring buyer recommendation, announced on August 28th that they obtained 35 million yuan Series A investment. The investment arrangement was led by Meridian Capital, and followed by Yuanjing Venture Capital and SAIF Partners. Huoqiu Buyer obtained tens of millions of yuan Series Pre-A investment from Tisiwi and Yuanjing Venture Capital in earlier 2017. The investment will be mainly used on recruiting buyers and marketing. Huoqiu Buyer went live online in July 2016. The platform consists of buyers and users. Buyers create contents through their experience in testing and comparing products, and then recommend them to users. Users may subscribe to their favorite buyers. There are more than 50 buyers on the platform currently, who are mainly professional buyers, well-known bloggers and professional editors. The platform has nearly one million registered users with a monthly turnover of more than 10 million yuan.

Beauty Care

• Fragrance personal care brand Jizhi obtained millions of yuan additional angel investment

Jizhi, the personal care brand featuring fragrance element, announced on August 29th that they obtained millions of yuan additional angel investment from Qianshu Capital under JD Finance. Jizhi obtained tens of millions of yuan angel investment led by Eagles Fund in April 2017. The new investment will be mainly used on supply chain construction and product development. Jizhi was established in early 2016. They work with perfumers to produce fragrance, and then create cleansing and beauty care products featuring each of the fragrance. They have nearly 30 SKUs currently.

Food and Beverage

• Smart mobile coffee shop Mr. Guaika obtained millions of yuan angel investment

Smart mobile coffee shop Mr. Guaika announced on August 28th that they obtained millions of yuan angel investment by Lianchuang Capital. The investment will be mainly used on product R&D, marketing and technology upgrades. Mr. Guaika was established in early 2016. Each of their coffee outlets features a container shape with a size of about 10 square meters, equipped with automated coffee machines. Each outlet only requires 1 to 2 employees to function. The outlets are mobile and settle fast. They are mainly located in shopping malls, offices and other public areas.

• Restaurant chain brand Caini Yunnan Cuisine obtained tens of millions of yuan Series A investment

Caini Yunan Cuisine , the restaurant chain brand, announced on August 30th that they obtained tens of millions of yuan Series A investment from Haidilao and Hillhouse Capital. The investment will be mainly used on rebranding and integrating the four brands originally targeting business customers, mass market, community outlets and fast food outlets, respectively. After rebranding, “Caini Yunnan Cuisine” features proper dining and “Caini Express” features takeout business. Caini Yunnan Cuisine was established in October 2014. The main brand “Caini Yunnan Cuisine” opened its first restaurant in Shanghai in February 2015, and has 13 restaurants currently. “Caini Express” is a “shop inside shop” with a size of 30 to 50 square meters each.

• Freshly-stewed-bird’s-nest brand Yixiaodun obtained 30 million yuan Series Pre-A investment

Yixiaodun, the freshly-stewed-bird’s-nest brand featuring xylitol, announced on August 31st that they obtained 30 million yuan Series Pre-A investment led by Zhongshu Investment. The investment will be mainly used on product R&D and marketing. Yixiaodun was established in April 2016, with product collections including Pure (xylitol), Pure Plus (with Manuka honey imported from New Zealand), Light (prebiotics) and so on, and a shelf life of 21 days. Yixiaodun targets middle and high end customers. The unit price for a box of 100ml (about 5g bird’s nest) is 239 yuan. Customers can subscribe to a scheme of 3 bottles a week for a certain period. The price for an annual subscription is 28,800 yuan, and 7,560 yuan for a season, 1,398 for a month and 705 for a week, respectively. Yixiaodun started sales from May 20th, 2017 and has made a sales turnover of 15 million yuan so far.

• Tea drink chain brand Teasoon obtained 8 million yuan Series Pre-A investment

Teasoon, the tea drink chain brand, announced on August 31st that they obtained 8 million yuan Series Pre-A investment in June 2017. The investment arrangement was led by Frees Fund, and followed by Will Hunting Capital and Faxian Venture Capital. Teasoon obtained angel investment from China Capital in February 2017. Teasoon targets business customers from 25 to 40 years old. The price range is from 25 to 35 yuan for product collections including cream top tea, fruit tea, and original tea drinks. Teasoon has three shops in Shanghai with a monthly turnover of 250,000 yuan each currently. The first two shops have started generating profits.

Sports & Fitness 

• Gym chain brand Good Feeling Fitness obtained 100 million yuan Series B investment

Gym chain brand Good Feeling Fitness announced on August 31st that they obtained 100 million yuan Series B investment. The investment arrangement was led by Fortune Venture Capital and followed by China Merchants Bank and Century Golden Resources. Good Feeling Fitness was established in Shenzhen in December 2012. Their target customer groups are middle class with strong fitness demand. Their annual membership in first-tier cities is priced from 3000 to 4000 yuan. They have more than 70 directly-managed gyms in China, with an average size of more than 1000 square meters. The annual turnover for first-tier cities is around 10 million yuan per gym. Private training income accounts to more than 60% of their total income. Athletic functional training courses are their main feature for private training. They collaborated with sports injury and orthopedic experts to develop athletic training courses.

Household Products 

• Interior design platform HomeBA obtained 15 million yuan Series Pre-A investment

HomeBA, the interior design platform targeting “neo middle class”, announced on August 29th that they obtained 15 million yuan Series Pre-A investment from Fujian Zerong Investment Development Co. Ltd. The investment will be mainly used on upgrading platform, improving supply chain and expanding business. HomeBA positions itself at the middle and high end market for interior design household products, including furniture, home accessories, lighting, fabric and wall decoration with a Nordic accent. Their business model is S2B2C, connecting certified brands / factories and customers directly without middleman. HomeBA has over 300 suppliers currently. 

• Furniture platform Wozaijia obtained 5 million US dollar Series A+ investment

Furniture platform Wozaijia announced on August 28th that they obtained 5 million US dollar Series A+ investment in July 2017. The investment arrangement was led by Sky 9 Capital and followed by Capital Today. Previously, Wozaijia obtained 54 million yuan Series A investment led by Capital Today and followed by GSR Ventures, Longling Capital and Wang Gang in January 2017. The new investment will be mainly used on marketing. In addition to its online services, Wozaijia also provides “living home” experience services. Wozaijia offers a rebate for existing customers to open their home to new customers to experience furniture in a real home environment. After users select product online, they will be signed to a “living home” nearby to experience the furniture at an agreed date and time. The platform provides a rebate of 5% of the purchase amount of the visiting new customer. The platform has 20,000 registered users and 200 “living home” at present. Their average unit price is around 20,000 yuan. Their monthly turnover is around 2 million yuan.

Culture & Creativity 

• Creative design product provider Toystore obtained millions of yuan angel investment

The creative design product provider Toystore announced on September 1st that they obtained millions of yuan angel investment led by Yuanjing Venture Capital. Toystore was established in 2014 with products including toys, tableware, jewelry racks and so on. They have two main collections Menglu and Nima, and 12 retail stores in six cities including Beijing, Guangzhou and Nanjing currently.

Note: The above information is based on the company announcement and/or online news. Luxe.Co makes reasonable efforts to obtain reliable content from third parties. Luxe.Co does not guarantee the accuracy of or endorse the views or opinions given by any third-party content provider.

| Chinese reporter: Jiaqi Wang