Global Sustainable Fashion Weekly by Luxe.CO

July 16,2020

The 11 fashion and lifestyle brands and enterprise groups selected this week are La Bouche Rouge, Nienke Hoogvliet, Nike, Beiersdorf, L'Oréal S.A., Moncler, Ralph Lauren, Gore, Kering, Ubras, and OnTheList.

Launch of Sustainable Products

La Bouche Rouge launches a complete set of recyclable cosmetics for the first time

The French beauty brand, La Bouche Rouge, has launched a new environmentally-friendly make-up series based on its recyclable lipsticks. No plastic is used to produce this series. The shells of all products are refillable and the design is based on used unique textured leather.

The Le Serum Noir mascara is packed in a 100% recyclable glass container and the brush head contains no microplastics. The Le Khôl Noir eyeliner is formulated with natural ingredients and the shell is made of recyclable metal. The Universal Compact in Metal is made of 100% recyclable metal and upgraded leather.

Nienke Hoogvliet uses marine waste to make the Sea Me series

The Dutch designer brand, Nenke Hoogvliet, has launched the Sea Me series, which is made of raw materials that mainly consist of fishery waste, seaweed and fish skin. A method of tanning the fish skin without involving chemicals is used to make new, strong and sustainable leather. The tanning process is done by hand, including fish skin seats and seaweed carpets.

Sustainable Materials

Nike Rise retail concept store uses sustainable materials

The world's first Nike Rise retail concept store was recently opened in Guangzhou, reflecting Nike's determination to fulfill its mission of sustainable development. Environmentally-friendly materials are widely used in the store, and the concept of sustainable development is evident in the design of the physical retail environment. Approximately 10% of the recycled materials come from environmentally-friendly rubber recovered and converted from shoe product waste.

Beiersdorf partners with Evonik to use CO2 to make cosmetic ingredients

German personal care giant, Beiersdorf, has teamed up with German special chemical supplier, Evonik, to study how to use carbon dioxide as a sustainable source of raw materials to produce beauty products. Making cosmetic raw materials of carbon dioxide using artificial photosynthesis technology and electricity generated by solar energy and bacteria can reduce the carbon cycle. The project has currently received approximately 1 million euros of funding from the German Federal Ministry of Education and Research (BMBF).

Sustainability-themed Activities

L'Oréal China holds a sustainable interactive exhibition

French beauty giant, L’Oréal S.A., recently launched its latest sustainable development project, “L’Oréal for the Future”, thereby demonstrating its commitment to sustainability until 2030.

L'Oréal China recently launched the "Going with Tomorrow Partner" and "Green Parcel Graffiti Collection Order", and subsequently held a "Tomorrow" sustainable interactive exhibition at the K11 Chi Art Museum in Shanghai. L'Oréal takes the concept of environmental protection into the art gallery so that everyone who visits the L'Oréal Green Science Laboratory can learn about the journey of L'Oréal's empty bottle recycling project. The exhibition has 11 "green" interactive immersive areas and 38 celebrities speak in support of environmental protection, with the aim of gaining universal appeal and illustrating interesting ways to contribute to sustainability.

Sustainable Strategy

Moncler receives a 400 million-euro "sustainable development" credit line

The Italian luxury brand, Moncler, has signed a revolving credit line agreement linked to its "sustainable development" goal. It has obtained a credit line of up to 400 million euros from Intesa Sanpaolo, Italy. The agreement will expire in 2023 but can be renewed for another two years.

Moncler’s research and development plans have always been aimed to have less impact on the environment. It uses recycled materials to make fabrics and accessories and renewable energy is used throughout its operation. The company’s headquarters, logistics center, and production base all have ISO14001 certified environmental management systems.

Ralph Lauren releases its 2020 Global Citizenship & Sustainability Report

American luxury fashion group, Ralph Lauren Corp, has announced new targets for greenhouse gas emissions and water management in its "2020 Global Citizenship and Sustainability Report". The targets include a 30% reduction of greenhouse gas emissions and a 20% reduction of water consumption in cooperation with the World Wild Fund (WWF).

Textile supplier Gore announces its latest sustainability framework

Delaware textile supplier, Gore, has announced a new sustainability framework, which includes the Gore-tex flagship brand's carbon emission reduction goal. The company's production base and office carbon emissions will be reduced by 60% from 2016 to 2030, all carbon emissions related to Gore-tex products will be reduced by 35%, and carbon neutrality will be achieved by 2050.

Kering releases its first biodiversity strategy

Kering has released a specific strategy for biodiversity for the first time and proposed a series of new goals with the aim of achieving a "net positive" impact on biodiversity by 2025, including the launch of the Kering for Nature Fund to support fashion in the rising agricultural transformation.

The Kering Group and the "Conservation International Foundation" have jointly launched a project entitled "King Nature Fund: 1 million hectares of land on earth" to help to restore and regenerate 1 million hectares of land, ultimately changing the production of raw materials in the fashion industry and promoting a harmonious coexistence with natural eco farming methods.

Chinese Brands in Action

Ubras launches loungewear with Naia™ cellulose staple fiber fabric

Chinese local underwear brand, Ubras, has launched loungewear made of newly manufactured, very breathable, thin, not easy to shrinkfabric containing Naia™ cellulose staple fiber jointly developed by Alibaba and Eastman Chemicals. This fiber is produced in a safe closed-loop process, has passed the OEKO-TEX®STANDARD100 product certification, and does not contain any of the hazardous chemicals listed in the ZDHC restricted substance list. The entire manufacturing process is traceable and sustainable, with minimal impact on the environment and only small carbon and water footprints.

OnTheList launches its "Green Plan"

OnTheList, a major membership-based pop-up platform in Asia, officially launched its "Green Plan" in Shanghai recently. OnTheList and the innovative recycling company, TerraCycle, set up zero-waste bins for recycling waste shopping bags in offline stores and zero-waste boxes for recycling coffee capsules inside their companies.

OnTheList started by insisting that its main store in Central Hong Kong, China, recycled and reused necessities in the clothing transportation process and avoided using disposable products to reduce the impact on the environment.

| Photo Credit: Brand

| Editor: Mireay


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