Global Sustainable Fashion Weekly by Luxe.CO

July 28,2020

The 17 fashion and lifestyle brands and enterprise groups selected this week are Nike, Citizen, GEOX, Timberland, PortsPURE, Ferragamo, Ace & Tate, Levi’s, Lush, Loop, Elvis & Kresse, Procter & Gamble, Pitti Immagine, Richemont Group, PVH, Apple, and K11.


Launch of Sustainable Products

Nike launches one of its most sustainable footwear products, the Air VaporMax 2020 Flyknit

American sports brand, Nike, has launched the Nike Air VaporMax 2020 Flyknit, one of its most sustainable footwear products so far, with at least 50% of the materials used in the production being recycled. The specific proportion of renewable materials used is shown in the figure below.

Citizen will release three synthetic diamond watches

Japanese watch giant, Citizen, has announced the release of three ladies' watches in September using synthetic diamonds. The target customers are women aged 25 to 49 with high environmental awareness. Diamonds with a diameter of 1 mm will be placed in the position of the numbers in these three watches.

According to Citizen, “The mining of natural diamonds has greatly damaged the environment around the mine. To reduce environmental impact and achieve sustainable development, we decided to use synthetic diamonds.” The wristbands of these three watches are also made of environmentally-friendly materials made from discarded pineapple leaves and recycled plastic bottles.

GEOX launches two environmentally-friendly sports shoes

The Italian casual footwear brand, GEOX, has launched two series of environmentally-friendly shoes, NEBULA and AERANTIS. The uppers of both series are made of 2.5 recycled plastic bottles and three combined patented technologies. The brand has recently become the official environmental footwear partner of the 14th FIRST International Film Festival.

Outdoor brand Timberland launches environmentally-friendly products

The American outdoor lifestyle brand, Timberland, has launched a new series of Rest & Environmentally-friendly products, including shoes, menswear, womenswear, and other products. The series is mainly made of environmentally-friendly materials, such as ReBOTL materials made from the collection, shredding, and recycling of non-biodegradable PET plastic bottles.

PortsPURE launches upgraded environmentally-friendly clothing

The high-end women's clothing brand, PORTS's young sub-line brand, PortsPURE, has launched an upgraded capsule series using new recycled fabrics and green innovative technology, such as sweaters made of recycled wool, and denim made of green organic cotton. It recently opened a sustainable fashion chapter when it launched the PURE Green Planet event to discuss how to talk to nature, with the aim of drawing more people’s attention to sustainability.

Ferragamo launches the latest eco-friendly fabric collection

Italian luxury brand, Salvatore Ferragamo, has launched the latest 2021 series of clothing using environmentally-friendly fabrics, which is in line with its goal to make 25% of its clothing using certified sustainable materials by 2021. Environmentally-friendly fabrics are used for this entire series of clothing, including organic cotton t-shirts, etc.

Levi launches sustainable jeans

The US denim giant, Levi Strauss & Co, has recently launched sustainable jeans made of 20% sustainable viscose fiber, 60% Turkish organic cotton and 20% new recycled material, Circulose, which is made from recycled old clothes and fashion. The use of a closed-loop system powered by renewable energy in the production of Circulose materials means that the recyclability of cotton and fiber is further increased.

Sustainable Packaging

Lush continues to promote the "Naked" (unpackaged) program

The British natural beauty brand, Lush, continues to promote its "Naked" (unpackaged) program to promote environmental protection by selling products without packaging in stores around the world. Lush recently reviewed all its products, and then decided to discontinue the production of more than 150 of them, including bath balls, foundations, and some skincare products, to make room to launch more "fresher and more natural products."

U.S. circular shopping platform Loop enters the UK market

U.S. circular consumer goods shopping platform, Loop, has recently entered the UK. Consumers can purchase branded packaging products that can be refilled, such as beverages, shampoos, soaps, and detergents. Loop is responsible for recycling the packaging, and professionally cleaning the parcel bags and product packaging following strict health and safety standards to ensure that each product can be sent to the manufacturer for refilling, creating a convenient, safe and pollution-free shopping system.


Ace & Tate encourage customers to refurbish used frames

Dutch DTC eyewear brand, Ace & Tate, launched two new initiatives this summer, abandoning virgin plastics, establishing a recyclable business model, and encouraging responsible shopping behavior. One initiative involves refurbishing customers’ used frames and providing them in the form of limited collections, while the other is to introduce frames made of cellulose acetate waste.

Elvis & Kresse recycle aluminum cans to make clothing accessories

The environmentally-friendly luxury goods company, Elvis & Kresse, has launched a carbon-free forging project in collaboration with researchers from the School of Engineering and Materials Science at the Queen Mary University of London, to recycle aluminum beverage cans into zippers and buttons. Half of the profits of recycling materials into clothing accessories will be donated to charity. The company will also design and build a renewable energy forging plant to incorporate the recycling of aluminum cans into its original production chain.

Elvis & Kresse hopes to use this project to dispose of the millions of aluminum cans scattered in public places in London and encourage other companies to invest in environmental protection. The BFTT project has already provided funding to support the goal of sustainability of the textiles supplied to the entire fashion industry.

Sustainable themed Activities

Pitti Uomo holds a "Sustainable Style" Exhibition

Pitti Uomo’s Sustainable Style exhibition opened on July 16. Visitors can learn about 13 designers’ sustainable design and meet a special guest through the digital exhibition platform, Pitti Connect, and explore how to combine ecological continuity, ethics, aesthetics, style, and business.

Sustainability Strategy

P&G actively promotes climate protection-related work

Procter & Gamble are actively adopting solutions to address climate change and promote progress in climate protection-related work. The company promises to make its operations carbon neutral in the next ten years, reduce greenhouse gas emissions by 50% by 2030, and purchase 100% renewable electricity for all its production plants. Its current commitments are steadily advancing. Besides, P&G will continue to promote wind, solar and geothermal projects and accelerate the transition to renewable energy.

Richemont releases its 2020 sustainability report

Swiss luxury goods giant, Richemont, released its 2020 sustainability report last Friday. Burkhart Grund, Chief Financial Officer of the Richemont Group, stated in the report that they are speeding up the development of environmentally-friendly projects. With the commitments of the Paris Agreement as its basic goal, the group submitted the report based on the recommendations of the TCFD (Task Force on Climate-related Financial Disclosures) and promised to achieve 100% use of renewable energy by 2025.

PVH releases its annual Corporate Responsibility (CR) Report

The latest annual Corporate Responsibility Report released by the American fashion retail group, PVH Corp, shows that the company is working hard to achieve zero waste, zero carbon emissions, and zero hazardous chemicals in its products and business operations, as well as the recycling of products.

PVH stated that it will achieve 100% renewable electricity power for its offices, warehouses, and stores by 2030, and achieve zero waste and no longer use disposable plastics to promote a 30% reduction in carbon emissions in the supply chain. It will also reduce hazardous chemicals in wet textile effluent and filter out harmful microfibers by 2025.

Apple releases its Environmental Progress Report

Apple Inc. has recently released an environmental progress report indicating that it is using 100% renewable electricity in its retail stores, data centers and offices in 44 countries and regions around the world, and more than 70 of its suppliers have pledged to use clean energy.

Apple plans to achieve carbon neutrality across the entire business, production supply chain, and product lifecycle by 2030. The entire manufacturing supply chain will also be transformed based on the use of 100% renewable electricity, and carbon emissions will be reduced by 75%. Product packaging will only consist of renewable materials, and plastics will be eliminated from packaging. By 2025, the company and its suppliers will have achieved zero landfill waste and Apple will promote a 100% transparent and open product supply chain in terms of the use of chemicals.

Chinese Brands in Action

K11 Art Mall hold a renewable joint exhibition

K11 Art Mal recently held a joint renewable exhibition project in Shenyang. The local Chinese sustainable fashion brand, Reclothing Bank, also participated in the exhibition and displayed three lines of ready-made garments under the brand, namely, Zhong, Le, and Zai. The series included woolen coats, jumpsuits and jackets remade from old clothes, sweaters made from recycled plastic bottles, clothing made from degradable corn fiber, and environmentally-friendly Tencel graffiti suits. Besides, they invited Chinese cross-border design brand, BENTU, and Deng Qiyun, the plant tableware designer, to participate in the exhibition.



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