INNOVATION DRIVES FASHION FORWARD

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“LuxeCO Intelligence” is officially launched ! First report available for free download

April 24,2020

Over the past four decades, global luxury, fashion, beauty, and lifestyle industries have grown in popularity. Some of today's most successful international brands and companies have seized important opportunities in fashion and enjoyed huge dividends from the China market boom over the past decade.

Looking to the future, the fashion industry is still a sunrise industry, especially in China. China and Western fashion powers have entered an important stage of mutual learning and integration. China needs to learn from the experience of the world's leading brands in production, design, communication and management, and integrate into the global industrial and capital network.

To move forward, entrepreneurs, senior managers, and investors are all in urgent need of in-depth, detailed, and systematic information, industry research, and strategic guidance -- thus, “LuxeCO Intelligence” came into being.

About LuxeCO Intelligence

LuxeCO Intelligence” is a global fashion industry information and consulting service platform, based in China, with broad global vision and in-depth industry perspectives, that provides forward-looking consumer insights, industry research, and strategic advisory services.

“LuxeCO Intelligence” regularly shares research results and provides the following professional services:

 

Consumer Insight

- Insight into fashion consumption trends

- Customized questionnaires/seminars

- Joint releases of questionnaires

 

Industry Research

- Industry in-depth research

- Customized research reports

- Joint publication of research reports

- Customized industry seminars/conferences

 

Strategy Consulting

- Branding and communication strategy

- Innovation and Digitization strategy

- Sustainable fashion development strategy

- Expansion of overseas fashion companies into China market

- Expansion of Chinese fashion companies into overseas market

 

In the future, LuxeCO Intelligence will release at least one exclusive research report focusing on one specific segmentation of the fashion industry every month -- stay tuned!

To welcome the launch of "LuxeCO Intelligence", we are releasing a 30-page "Global Down Jacket Brand Research Report" for free (Chinese version).

Report to download: clicking this link 🔗.

Report Navigation

01

Four Stages of Down Jacket Brand Emergence

Stage One: Start with Basic Functionality

From the founding background of Pyrenex、Herno, and five other brands, to see the basic functional attributes of down jacket brands in their early stages.

Stage Two: Origin with Sports and Outdoors

From the founding background of Moncler, Canada Goose, and five other brands, to see the origin of down jacket and outdoor sports brands.

Stage Three: Luxury Fashion

Four down jacket brands positioned in the luxury fashion segment.

Stage Four: Niche Design

Four down jacket brands positioned as conceptual design brands.

 

02

The Present And Future of Down Jacket Brands

Co-branding & Crossover

【Case Study】Moncler commercializes co-branding & crossover products

Products & Sales

【Case Study】How do brands like Canada Goose, Bosideng, Mackage, and Moncler educate and guide consumers to buy down jackets

Sustainable Innovation

【Case Study】Sustainable initiatives from brands like Save the Duck, Ciesse Piumini, and Herno

 

03

Down Jacket Brands in China

The Expansion of Overseas Down Jacket Brands in the China Market

Channel expansion of Moncler, Canada Goose, Moose Knuckles, and Mackage in China

The Potential of Chinese Local Brands

【Case Study】Bosideng, ERAL, CHENPENG

 

04

Investment and M&A in the Down Jacket industry

Financing and listing of Moncler and Canada Goose

Five down jacket brands that have received external investment in recent years

 

Introduction

Before writing this report, we collected and combed through the information of nearly 40 down jacket brands across the world, looked into the official websites, official Instagram, Weibo, WeChat accounts and e-commerce websites of nearly 30 down jacket brands, and analyzed more than 90 third-party media reports on down jacket brands.

This report is based on Moncler, Canada Goose, Bosideng, Moose Knuckles, Mackage, Save the Duck, Ciesse Piumini, Pyrenex, Duvetica, Ienki Ienki, Khrisjoy, CHENPENG, and other 13 brands. For more information, please feel free to contact us to submit your custom requirements.

 

Customized projects and cooperation, please contact:

Elisa Wang | Project Manager of LuxeCO Intelligence 

WeChat: elisatina929

Email:lci@luxe.co

 

Report by Zhu Ruoyu, Elisa Wang

Layout design by Tang Qi

Completed by April 2020

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