Connect Fashion Power of China with the World：Luxe.Co has launched the English Website En.Luxe.Co

23 June 2017，Shanghai，Luxe.Co（Hua Li Zhi）officially launched the English Website En.Luxe.Co。

Below is the speech given by the founder of Luxe.Co, Alicia Yu at the launch party:

“Ladies and Gentlemen, welcome to the launch party for the English website of Luxe.Co (or Hua Li Zhi).

Luxe.Co is a very special kind of business media like never before, because we regard the business of luxury、fashion and lifestyle as a whole, and aspire to connect the three worlds of fashion, finance and technology.

Looking around us:

• Global capital flow and technological innovations are increasingly driving the betterment and expansion of consumer product and service sectors.
• More and more, we demonstrate our social awareness and personal value through what we wear, eat and use and how we spend our leisure time, and spend more to experience than to possess.
• In our daily consumption, we tend to mix and match the exclusive and the mass, while creativity and craftsmanship are playing more important parts in our choices of products.
• Fashion and Technology are becoming more and more relevant to each other, and crossover is gaining popularity between art, fashion and living ...

As strongly as we sense these refreshing trends in our daily lives, the global market and industry are also being reshaped along the way.

At Luxe.Co, we consider it our primary tasks to capture the data, the facts and the excitements of such movements as comprehensive as possible, and bring them in the most timely and professional manner to the related entrepreneurs, executives, investors and other stakeholders.

Although Luxe.Co is often labelled as “Fashion Business Media”, our coverage actually extends to the sectors of Luxury, Fashion, Beauty, Wellness, Fitness, Home, Travel, Food and Art, all centered around the subjects concerned most by the new age consumers, but with a very dedicated business focus.

With 99% of the contents produced in-house, we consistently deliver exclusive interviews, research and reports, while drawing inspirations from around the world.

The articles on our Chinese website (close to 8000 published so far) have covered over 1000 global premium brands, of which nearly half of them gained first ever exposure to the business readers in China through our report.

We connect and inspire the best people in fashion, finance and technology, not just through our premium content, but also via a string of quality offline activities, such as the annual Luxe.Co Global Fashion Investment Forum, Fashion.VC InnoBrand Competition, as well as various seminars and roadshows for startups.

(Link on en.luxe.co: InnoBrand 2017 Competition by Fashion.VC)

Over the past four years, we have been consistently tracking the development of hundreds of interesting topics as VC investment, Merger & Acquisitions, Store Innovation, Travel Retail, Fashion Week, Fashion Laws, Yoga, Premium coffee,, Healthy snacks, New materials, Supply Chain Improvement, Social responsibility and the application of VR, AR and 3D technology in Fashion…  We also arrange topics by certain countries as France, Italy, Japan, Switzerland …

Most recently we have launched Orange Bay University, a very unique fashion business school combined with startup college. Leveraging on our extensive knowledge base and industry network, we aim to provide the world-class business education to the future leaders in the area of luxury, fashion and lifestyle. Class 2017 has kicked off one month ago in Beijing, and continued in Shanghai this weekend.

Neither of fashion, technology and capital has any boundary, so from the very beginning, Luxe.Co is positioned from a truly global perspective, and almost all our team members are bi-lingual or tri-lingual.

In early 2016, we produced Luxe.Co’s very own Top 100 list for Global Premium Brands with proprietary methodology -- taking into consideration of the sales data in China, mentions and searches on Chinese social media platforms and search engines, together with our proprietary survey of mid-high end Chinese consumers. This ranking results was published in both Chinese and English, the latter or which was captured and quoted by the equity research team of Goldman Sachs in a report of September 2016.

(Link on en.luxe.co: Top 100 list for Global Premium Brands)

As Luxe.Co enters the fifth year, we believe now is the right time to launch a full English website, so that we could better communicate with the English speaking communities and extend our media influence beyond China.

With this new extension, we could bring our research and observations of China market, the stories and messages of Chinese entrepreneurs and investors to a much broader global audiences. Meanwhile, we would facilitate more and more brands and companies in China to venture abroad, and also help global brands and organizations to communicate with Chinese audiences in a more convenient way.

Well footed in China, the biggest and most promising consumer market in the world, where the talents, the energy and the money are most active, we believe it is only a matter of time before Luxe.Co grows from China’s most authentic and influential fashion business media to the World’s best.

Thank you for your continuous support and please enjoy the evening!”