China Fashion and Lifestyle Investment News：Plus-size womenswear, Pet care subscription e-commerce, smart beverage machine etc

Luxe.Co has launched “Luxe.Co China Investment Weekly” since 2016, reporting weekly updates on investment and financing in the China fashion and lifestyle industries. The updates cover fashion, beauty care, food and dining, sports and fitness, hotel and travel, household products, culture and creativity, and other related fields.

Fashion Brands

• Plus-size womenswear brand Garden Lis obtained millions of yuan angel investment

Plus-size womenswear brand Garden Lis announced on May 24^th that they obtained millions of yuan angel investment. The financing was led by TISIWI and followed by Pingshi Capital under Yanqing Lianhe. The financing will be mainly used on brand marketing and distribution channel expansion. Garden Lis was established in November 2017, targeting plus-size women aged between 25 and 35 years old with weight from 65 to 90 kg. Garden Lis launched the first summer collection in April 2018. New arrivals are updated bi-weekly. Currently Garden Lis has nearly 100 SKUs with a price range from 200-1200 yuan. Sales channels include online channels (Taobao and WeChat) and offline franchising stores. There is one new offline store opening every week in second tiered cities in Northern China, such as Qingdao and Inner Mongolia, where there is more plus-size demand.

Fashion e-Commerce Platform

• Pet supply subscription e-commerce MollyBox (魔力猫盒) raised millions of US dollars in Series A financing

The cat supply subscription e-commerce MollyBox announced on May 23^rd that they raised millions of US dollars in Series A financing. The investment was led by DCM and followed by Unity Ventures and Atom Ventures. Previously Mollybox obtained angel investment and Series Pre-A investment led by Unity Ventures. Mollybox was established in July 2017. Each box includes meal, snacks and toys. MollyBox has over 80 SKUs. Users can sign up for quarterly or annual subscription, or purchase it by month. The unit price is around 300 yuan. Among all paid customers, nearly 70% are subscribers.

Food and Dining

• Smart drink machine brand Onecup raised tens of millions of yuan in Series A financing

Incubated by JoYoung Group, the smart drink machine brand Onecup, announced on May 23^rd that they raised tens of millions of yuan in Series A financing from Capital Today. The financing will be mainly used for product R&D, including the optimization of drink machine details and the development of new capsule types. Onecup was established in early 2014. The main product is a capsule beverage machine, with self-produced capsules to make over 20 beverages including three categories, soya-bean milk, coffee and milk tea. Onecup officially launched their first product, the customized Minions edition in September 2017. They sold 7,000 units in November 11th and December 12th, the two main sales days. Currently the main sales channels include JD, TMall and Xiaohongshu.

Hotel & Travel

• Boutique hotel SHILILI (诗莉莉) raised 100 million yuan in Series B and B+ financing

Targeting the middle class of Generation Y and Generation Z, the honeymoon boutique hotel brand SHILILI announced on May 20^th that they raised 100 million yuan in Series B and B+ financing. The Series B financing was led by N5 Capital and followed by Matrix Partners. The Series B+ financing was led by Qingsong Fund and followed by N5 Capital. The financing will be mainly used on business expansion and experience optimization. Previously SHILILI raised one-million-yuan financing from Matrix Partners in February 2017. SHILILI was established in July 2013. Hotel sites are mainly holiday resorts with romantic architectural style. Three product lines include "Love and Beauty", "Love’s beauty" and "Utopia of Love". Currently SHILILI has more than 20 hotels, located mainly in first-tiered tourist sites in Yunnan, Guangxi, Huizhou, Jiangsu and Zhejiang. The average occupancy rate is around 90%. SHILILI was the contestant of Luxe.Co’s InnoBrand competition in 2017.

Household Products

• Pet care brand Cature (小壳) raised tens of millions of yuan in Series Pre-A financing

Driven by material technology, the pet care brand Cature announced on May 24^th that they raised tens of millions of yuan in Series Pre-A financing. The investment was led by Yuanxing Capital and followed by Challengers Capital. Previously Cature obtained angel investment from Shanghai Zhongjin Capital in September 2017. The financing will be mainly used on market promotion and brand building. Cature was established in April 2016, featuring cat litter "Your highness" as the main product. Currently this product has accumulated 40,000 users, with the unit price of around 70 yuan. The repeated purchase rate is 60%~65%.

Fashion Technology

• Technology company Yunding360 (盯盯科技) raised tens of millions of yuan in the new round of financing

Proving visualized management and video data services for chain stores, Yunding360 announced on May 21^st that they raised tens of millions of yuan from Shanghai Huina Information Technology in the new round of investment. Yunding360 applies video big data on retail stores, with their key product “Yun Ding”. There are four modules including visualized management, customer analysis, remote synchronization and safety cloud protection. Store video cameras capture data. With face recognition technology, customer portrait and space thermal graph are generated. At the same time, the data can be synchronized with other store data, such as POS and member code scan data. Yunding360 charges SaaS system annual fee and hardware fee. Currently, the company has served multiple chain stores, including Baiguoyuan, Ali Lingshoutong, Saturday shoe stores, Belle Group, Daphne, Eifini, Harson Group, Lyfen, Cosmo Lady, Wanda Group, SAIC Group and Showyu beauty.

Others

• Intelligent commercial kitchen platform Chu Xin raised nearly one hundred million yuan in Series A financing

The intelligent kitchen platform Chu Xin announced on May 21^st that they raised nearly one hundred million yuan from Source Code Capital and Zhen Fund in Series A financing. The financing will be mainly used on product R&D and service system building. Chu Xin was established in early 2017, providing software and hard ware, such as intelligent dishwasher and IoT tools. The intelligent dishwasher can complete the cleaning, disinfection and drying process in one minute. The platform charges a monthly leasing fee, with an average customer spending of around 1300 yuan per month.

• Co-sharing lifestyle platform 5LMeet raised 200 million yuan in Series B+ financing

The co-sharing lifestyle platform 5LMeet announced on May 21^st that they raised 200 million yuan in Series B+ financing. Shanshui VC and Jieliyuan Group acquired stake with cash and assets. Previously 5LMeet obtained 100-million-yuan investment led by Singapore Government Investment Company GIC and followed by Kaifeng Wentou Group in Series A+ financing. Two well-known enterprises also acquired stake with 800 million-yuan assets. In October 2016, 5LMeet raised 400 million yuan in Series A financing led by Junzi Capital. 5LMeet was established in April 2016, providing a one-stop "work, live, entertainment" city co-sharing lifestyle platform, through the integration of work and living circles as well as online to offline experience connection. At present, 5LMeet has multiple product lines in city core areas, suburbs and industrial parks, with 300,000 square-meter assets managed, including nearly 1000 flats, 2000 working stations and over 10,000 square-meter integrated commercial area.

The above information is based on the company announcement and/or online news. Luxe.Co makes reasonable efforts to obtain reliable content from third parties. Luxe.Co does not guarantee the accuracy of or endorse the views or opinions given by any third-party content provider.

| Chinese reporter: Jiaqi Wang

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