In April 2018, we have seen that many designer brands are proactively exploring self-managed distribution channels. COMME MOI, the brand established by the super model Yan LV opened stores in Hefei, Nanjing and Chongqing. Jewelry designer Baobao Wan opened her first pop-up fine jewelry store. The designer brand ANNAKIKI opened its first concept store featuring a pink theme.
In addition to Chinese market, Chinese designers have continued exploring international market. “Yellow is Forbidden”, the haute couture designer Pei Guo’s first personal documentary, was showcased at New York Tribeca Film Festival. FFIXED STUDIOS was presented at Kazakhstan Fashion Week. RENLI SU has been distributed at British department store Selfridges.
Luxe. Co launched “Chinese Fashion Designers Monthly” in 2016, reporting monthly Chinese designers’ updates on market development, business cooperation and major fashion week participation in both domestic and international markets.
China Market Development
1. COMME MOI opened new stores
Designer brand COMME MOI (by Yan LV) opened stores in Yintai Center (Hefei), Deji (Nanjing) and Longhubeichengtianjie (Chongqing).
2. ANNAKIKI opened its first PINK themed concept store
Designer brand ANNAKIKI (by Zi Yang) opened its first PINK themed concept store in K11 Shopping Center in Guangzhou.
3. Designer Baobao Wan opened her pop-up fine jewelry store
Jewelry designer Baobao Wan opened her first pop-up fine jewelry store in WF Central in Beijing. From April to September 2018, the store will present her exquisite jewelry works.
4. HEFANG Jewelry launched its youth line
HEFANG Jewelry (by Fang He) launched its youth line featuring fashion jewelry products.
5. Short Sentence opened TMall flagship store
Short Sentence (by Lin Guan) opened its flagship store on TMall.
6. CALVIN LUO opened Weidian
Designer brand CALVIN LUO (by Yucheng Luo) launched its official Weidian.
International Market Development
1. Haute couture designer Pei Guo’s personal documentary was presented at New York Tribeca Film Festival
Chinese haute couture designer Pei Guo’s personal documentary “Yellow is Forbidden” was presented at New York Tribeca Film Festival, directed by New Zealand female director Pietra Brettkelly. With exquisite visual art forms, Ms. Brettkelly captured Pei Guo’s fashion power of mastery, sensibility, arts and details. The director demonstrated the multiple opposing forces of Ms. Guo’s works, tradition and modernity, prejudice and inclusiveness, and commercial success and pursuits for unique techniques.
2. FFIXED STUDIOS presented fashion show at Kazakhstan Fashion Week
Designer brand FFIXED STUDIOS（by Fiona Lau & Kain Picken）was invited to presented at Kazakhstan Fashion Week.
3. RENLI SU has been distributed at British Department Store Selfridges
Designer brand RENLI SU has distributed at British department store Selfridges.
4. Haute couture designer Grace Chen presented fashion show at the 3rd edition of New York China Fashion Gala
Haute couture designer Grace Chen was invited to present fashion show at the 3rd edition of New York China Fashion Gala held at the Plaza Hotel in New York.
1. Designer Angel Chen collaborated with Lane Crawford and Biotherm
Designer Angel Chen collaborated with Lane Crawford and launched 2018SS make-up gift collection mini cardholders. She also collaborated with the skincare brand Biotherm and launched joint gift set.
2. Designer brand SANKUANZ collaborated with MYGE
Designer brand SANKUANZ (Zhe Shangguan) collaborated a fun collection with MYGE again, featuring “Chinese lunar new year of the dog” and applying fun elements including music, cartoon, slogan, signs and so on.
3. Designer brand CHI ZHANG collaborated with Toyota for fashion show
Designer brand CHI ZHANG (by Chi Zhang) collaborated with Toyota for a fashion show featuring human and cars on the same stage.
4. Designer Guangyu Su designed costumes for the stage drama “Laoshe Fairs”
Designer Guangyu Su designed costumes for the stage drama “Laoshe Fairs”. The collection was made of paper and paint materials.
｜Photos from designer brands official Weibo and WeChat
｜Chinese Reporter: Jia You
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