China Fashion and Lifestyle Investment News：Female e-commerce, Snacks, High-end instant noodle, Video website, Travel platform and Self-serve coffee machines

Luxe.Co has launched “Luxe.Co China Investment Weekly” since 2016, reporting weekly updates on investment and financing in the China fashion and lifestyle industries. The updates cover fashion, beauty care, food and dining, sports and fitness, hotel and travel, household products, culture and creativity, and other related fields.

Fashion E-Commerce

• Female e-commerce platform O2 BRA (氧气Bra) raised Series B+ financing

The female underwear recommendation and shopping guide e-commerce platform O2 Bra announced on March 29th that they raised Series B financing from La Chapelle, the fashion apparel enterprise. The detailed amount was not disclosed. Previously, O2 Bra raised 20 million yuan from Puhua Capital in Series B financing in February 2017. O2 Bra went live online in 2014. Through waterfall flow format, O2 Bra presents recommended underwear pictures with a magazine style. Every recommendation features different themes, such as dating, holiday, work and so on. Recommended products include Forever21, H&M, Oysho, Eve ' s temptation and other brands.

Food and Dining

• Snack brand GUZIGUZI (菇滋菇滋) raised tens of millions of yuan in Series Pre-A financing

The mushroom snack brand Guziguzi announced on March 23rd that they raised tens of millions of yuan in Series Pre-A financing. The investors are Zhuoshi Capital, Qianming Capital and Ruchuan Capital. The financing will be mainly used on online promotion for sales stimulation. Jungucui (mushroom crisp) is a snack made of mushroom through a brittlement process under low temperature. Currently they have four kinds of crisps depending on different types of mushroom. The brand has an annual sales amount of about 50 million yuan in 2017, in which 80% were from online sales.

• Snack chain brand Lurenjia (卤人甲) raised nearly one hundred million yuan in Series A financing

The brined and fried chicken claw snack chain brand Lurenjia announced on March 27th that they raised nearly one hundred million yuan from Tiantu Capital in Series A financing. The financing will be mainly used on supply chain building, in order to further strengthen R&D and production capacity. Lurenjia was established in Nanjing in 2007 with brined and fried poultry snacks, featuring fried and brined chicken claw. At present, Lurenjia has over 1,000 stores in more than 100 cities nationwide.

• Instant noodle brand LAMIANSHUO (拉面说) raised 10 million yuan in Series A financing

Japanese style ramen brand Lamianshuo announced on March 27th that they raised 10 million yuan led by Jiacheng Capital in Series A financing. The financing will be mainly used to accelerate the construction of independent supply chain. Lamianshuo was established in August 2016, featuring high-end, healthy instant noodles with half-dry fresh noodles (requiring slight cooking) and ingredients such as BBQ pork, hemp shoots, fungus, chopped onions and so on. At present, the brand has a monthly sales amount of 1.8 million yuan with a repeated purchase rate of 15%~20%.

• Dining brand Yaosuancaiyu (姚酸菜鱼) obtained tens of millions of yuan strategic investment

Headquartered in Shenzhen, the dining brand Yaosuancaiyu announced on March 29th that they obtained tens of millions of yuan of strategic investment from Dingxin Capital. The financing will be mainly used on store expansion. Yaosuancaiyu was established in 2010, featuring Suancaiyu (pickled-cabbage fish) and crispy and glutinous pork feet. At present, Yaosuancaiyu has 8 stores in Shenzhen with unit customer spending from 70 to 80 yuan.

Culture and Creativity

• Video website Bilibili completed IPO at Nasdaq

Bilibili, the video website with pop-up comments, successfully completed IPO (Code: BILI) at Nasdaq on March 28th, with a price to the public of US$11.50 per ADS for a total offering size of US$483 million. Previously Bilibili raised tens of millions of US dollars from Hillhouse Capital in Series E financing in June, 2017. Bilibili was established in 2009, featuring ACG (animation and games) related videos at the initial stage. Then Bilibili has gradually extended to games, music, dance, science and technology, fashion, lifestyle, emoji and other sections. Bilibili reached an annual income of 2.47 billion yuan in 2017, in which game contributed 83.4%. As of 4Q2017, Bilibili has 71.8 million active users monthly.

Hotel and Travel

• Travel platform XIANGBANWENLV (乡伴文旅) raised 63.6 million yuan in Series A financing

Travel platform Xianbanwenlv announced on March 30th that they raised 63.5 million yuan in Series A financing. The investor was CYTS Hongqi Fund, jointly established by CYTS, IDG and Sequoia Capital. Previously, Xiangbanwenlv raised tens of millions of yuan in Series Pre-A financing, led by Chengdu Zhengjian and Qixi Investments. The new round of financing will be mainly used to expand new projects, build teams and develop IT system. Xiangbanwenlv aims to develop “Rural Complex", transforming traditional villages while introducing playground, coffee shops, handicraft workshops, characteristic retail stores and so on. In addition, they will provide accommodation and entertainment experience services to form a tourist vacation site serving the city periphery. At present, Xiangbanwenlv has reached cooperation with more than ten villages in Jiangsu, Zhejiang, Yunan and so on.

Others

• Self-serve coffee machine service provider Youyin Coffee (友饮咖啡) raised hundreds of millions of yuan in Series A financing

Self-serve coffee machine service provider, Youyin Coffee announced on March 29th that they raised hundreds of millions of yuan from China Growth Capital in Series A financing. The financing will be mainly used on market development and R&D of drinks and platform. Youyin Coffee was established in September, 2017, mainly distributed in subway, office buildings, shopping malls, high-end communities and airports. Currently their coffee machines can load two types of coffee beans with more than 30 SKUs. Machines also have ice storage and Ice-crushing functions.

The above information is based on the company announcement and/or online news. Luxe.Co makes reasonable efforts to obtain reliable content from third parties. Luxe.Co does not guarantee the accuracy of or endorse the views or opinions given by any third-party content provider.

| Chinese reporter: Jiaqi Wang