China Fashion and Lifestyle Investment News：Menswear Brand, Designer Brand integrated platform, Handcraft artisan e-commerce platform, niche fragrance integrated platform, coffee brand and tea drink brand

Luxe.Co has launched “Luxe.Co China Investment Weekly” since 2016, reporting weekly updates on investment and financing in the China fashion and lifestyle industries. The updates cover fashion, beauty care, food and dining, sports and fitness, hotel and travel, household products, culture and creativity, and other related fields.

Fashion E-Commerce Platforms

• Custom-made menswear brand LESS & MORE raised tens of millions of yuan in Series A+ financing

The custom-made menswear brand Less & More announced on March 12^th that they have raised tens of millions of yuan in Series A+ financing. The financing was led by H&W Investment Fund, and followed by Ziniu Fund, Zijinhui Venture Capital, Yuanxun Investments and so on. Less & More raised 12 million yuan in Series A financing by Ziniu Fund in November 2016. The new round of financing will be mainly used on expanding offline stores and new business areas. Less & More was established in 2015, targeting the mid-to-high end male groups at the age of 28 to 40 years old, and providing a full range of custom-made products including suits, shirts, shoes, coats and so on. Users can make appointments through official website or WeChat public account. Tailors and styling consultants will provide door-to-door services. Alternatively, users can have measurement services at offline experience stores. Currently Less & More has had experience stores in 13 cities including Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu and so on, with the monthly sales of 6 million yuan.

• Designer brand integrated platform AnyShopStyle raised tens of millions of yuan in Series A financing

The designer brand integrated platform AnyShopStyle announced on March 13^th that they have raised tens of millions of yuan in Series A financing. The financing was led by Ventech China and followed by K2VC. AnyShopStyle raised millions of yuan in Pre-A financing from Crystal Stream and Yulegongchang in September 2016. The new round of financing will be mainly used to expand offline stores and improve data system. AnyShopStyle was established in 2011, providing online and offline sales of designer brand products. AnyShopStyle has signed with more than 300 domestic and foreign designer brands (including more than 100 accessory brands) with over 3,000 SKU every year. Most of the brands provide exclusive and limited-edition products. AnyShopStyle has opened womenswear stores in Beijing, Shanghai, Chengdu and so on. The team also opened accessory store AnyShopStyle Jewellery.

• Handcraft artisan e-commerce platform DONGJIA (东家) raised 110 million yuan in Series B financing

The handcraft artisan e-commerce platform Dongjia announced on March 16^th that they have raised 110 million yuan in Series B financing. The financing was led by SIG and followed by Fosun Group. Dongjia raised tens of millions of yuan in Series A+ financing from Fosun Group in February 2017. The new round of financing will be mainly used on building teams, marketing and establishing content community. Dongjia went live online in May 2015. Through the platform, users can meet handcraft artisans, understand their stories and works, and purchase handcraft products. The platform has over 5000 artisans and over 150,000 SKUs, with the monthly GMV at nearly one billion yuan, and the average purchase per customers at nearly 2,000 yuan.

Beauty Care

• Niche fragrance integrated platform SCENT PAGE raised 10 million yuan in Series Pre-A financing

The global niche fragrance integrated platform Scent Page announced on March 15^th that they have raised 10 million yuan in Series Pre-A financing from Qixi Investments. Scent Page focuses on providing niche fragrance subscription services. Before subscribing to fragrances, users need to provide data including gender, city, age and so on. The platform will match the data with stock SKU, and then recommend fragrance to users. In addition, the platform has a cross-border e-commerce platform “Minorité” and also provides agency, retail and distribution services for niche fragrance brands.

Food & Dining

• Coffee brand COFFEE BOX raised 158 million yuan in Series B+ financing

Online coffee brand Coffee Box announced on March 12^th that they have raised 158 million yuan in Series B+ financing. The financing was led by Qiming Venture Partners and followed by Banyan Capital. Coffee Box raised 50 million yuan in Series B financing led by Huace Film & TV in April 2016. This round of financing will be mainly used on expanding offline outlets. Coffee Box was established in 2014, providing delivery services for Starbucks initially. Then Coffee Box launched its own popular products including bullet-proof coffee, pink coconut water and so on. Coffee Box provides users with boutique coffee through nearby coffee outlets based on their location. Coffee Box has had over 100 coffee outlets in Beijing, Shanghai, Shenzhen and Guangzhou, and achieved profitability as of the end of 2017.

• Tea drink brand KRAFTEA raised tens of millions of yuan in Series Pre-A financing

Freshly handmade milk tea brand Kraftea announced on March 12^th that they have raised tens of millions of yuan in Pre-A financing from Longpinxi Capital. This round of financing will be mainly used on product development and marketing. Kraftea was established in November 2016. Target customer groups are white-collar women. Their main product is fresh milk tea, boiled by mixing pure milk and original tea leaves. Kraftea features handmade jasmine milk tea and handmade rose milk tea and so on, with the price range at 11 to 15 yuan per 300 ml. Kraftea has over 80 SKUs and two stores in Beijing currently.

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| Chinese reporter: Jiaqi Wang

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