China Fashion and Lifestyle Investment News: Entry-luxury Lingerie Brand, Handbag brand, Online Menswear platform, Online Cake brand, Gym brand and Boutique B&B platform

Luxe.Co has launched “Luxe.Co China Investment Weekly” since 2016, reporting weekly updates on investment and financing in the China fashion and lifestyle industries. The updates cover fashion, beauty care, food and dining, sports and fitness, hotel and travel, household products, culture and creativity, and other related fields.

Fashion Brands

• Entry-luxury lingerie brand DARE ONE (倾惟) raised 30 million yuan in Series A financing

As firstly released by Luxe.Co, the entry-luxury lingerie brand Dare One raised 30 million yuan in Series A financing recently. The financing was led jointly by Telescope Venture Capital and Capital Today, and followed by previous investors Peng Bo Capital and Huiqiu Investments. The fund will be mainly used to continue recruiting talents, expand offline stores, optimize supply chain and increase marketing investment. Dare One was established in November 2016. With high-quality Italian Como silk material, the brand has product lines in lingerie and sleep wear, as well as scarves, wool cardigan and so on.

• Handbag brand IDEGO raised millions of yuan in angel round financing

Handbag brand Idego announced on March 6^th that they have raised millions of yuan in angel round financing from individual investors. Idego raised millions of yuan in seed round financing from Lanhaizhongli Capital in March 2017. The new fund will be mainly used on product improvement and offline stores. Idego was founded in March 2016. Based on its own IP, the science bear Franck, Idego designs, produces and distributes related handbags. In addition, according to the theme of the season, Idego also introduces related products including apparel, bag pedants, mobile phone covers and so on.

E-Commerce Platforms

• Online custom-made menswear service platform QUDING Menswear (趣定男装) raised millions of yuan in angel round financing

Online custom-made menswear service platform Quding Menswear announced on March 9^th that they raised millions of yuan in angel round financing from Zhen Fund. This February, Quding Menswear raised seed round financing from Zhen Fund. Quding Menswear was founded in March 2017, with businesses to both business and customer ends. In the business end, Quding Menswear provides alterable semi-ready-to-wear to custom-made menswear service providers, in order to help improve their efficiency. Currently Quding Menswear works with 15 business providers. In the customer end, users can upload the basic data of their body and full-body images online. The back-end system will provide pattern cutting solutions for production accordingly. After the new financing, Quding Menswear will focus on the customer end.

Food & Dining

• Online cake brand BLISS CAKE (幸福西饼) raised 300 million yuan in Series B financing

Online cake brand Bliss Cake announced on March 7^th that they have raised 300 million yuan in Series B financing. The arrangement was led by Cybernaut and followed by Bright Venture Capital and Hawkeye. Previously, Bliss Cake raised 96 million yuan in Series A financing in December 2017. Bliss Cake was established in 2008, focusing on offline chain stores at it initial stage. In 2013, the brand was transformed to online cake services, featuring freshly-made services and 2-to-5-hour instant delivery. Its services cover first-and-second tiered cities including Shenzhen, Shanghai, Beijing, Guangzhou, Hong Kong, Macao and so on. Currently, Bliss Cake has an average daily order of more than 20,000 orders, and sales reached 1 billion yuan in 2017.

Sports & Fitness

• Gym brand SHAPE raised tens of millions of yuan in angel round financing

The gym brand Shape announced on March 7th that they have raised tens of millions of yuan in angel round financing. The arrangement was led by Zhen fund and followed by industry individuals. The first store of Shape had its trial opening on March 11th at Chaowai Soho in Beijing. The store in Sanlitun is opening at the end of March. Shape features independently developed core curriculum and intelligent-assisted training. The core curriculum includes circular group training courses based on the database of moves, Les Mills courses and short courses for white-collars. The intelligent-assisted training is reflected in the wrist bands and arm brands monitoring users’ heart rate and fat burning status, which is also displayed on the screens in the training rooms while exercising. After training, a personal fitness data report will be generated, which can be viewed through WeChat.

Hotel & Travel

• Boutique B&B brand Luke (路客) raised 100 million yuan in Series A2 financing

Boutique B&B brand Luke announced on March 8^th that they have raised 100 million yuan in Series A2 financing by Shun Wei Capital. Luke raised hundreds of millions of yuan in Series A financing in January this year. The fund will be mainly used to expand house sourcing, improve technical support, improve operational efficiency, and carry out two new businesses in household new retail and city travels. Luke was established in October 2015. Some of the houses are historical buildings with local characteristics. Luke is committed to connecting B&B and house owners, helping visitors have in-depth city experiences. At present, Luke has signed with more than 10,000 houses in 55 cities. In 2017 Luke accommodated 1.5 million visitors and had an GMV of 200 million yuan.

The above information is based on the company announcement and/or online news. Luxe.Co makes reasonable efforts to obtain reliable content from third parties. Luxe.Co does not guarantee the accuracy of or endorse the views or opinions given by any third-party content provider.

| Chinese reporter: Jiaqi Wang

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