China Fashion & Lifestyle Investment News: Kitchen Cookware Discount Platform, Beer Brewery, Film Production and Trendy product experience store

Luxe.Co has launched “Luxe.Co China Investment Weekly” since 2016, reporting weekly updates on investment and financing in the China fashion and lifestyle industries. The updates cover fashion, beauty care, food and dining, sports and fitness, hotel and travel, household products, culture and creativity, and other related fields.

Fashion Online Platform

• Kitchen cookware discount online platform Wacao (挖草) obtained 5 million yuan angel investment

The kitchen cookware discount online platform announced on January 5th that they obtained 5-million-yuan angel investment in December 2017. The investment was led by Zehou Capital and followed by previous investor Pingguo Angel Fund. The investment will be mainly used on team expansion and market promotion. Wacao was established in 2016. Products include knives, pots, tableware and so on. In distribution, Wacao promotes products through collaborating with nearly 300 gourmet KOLs currently.

Food and Dining

• Beer Brew Company Jiuhuar (酒花儿) obtained tens of millions of yuan Series A+ investment

The beer brew company Jiuhuar announced on January 2nd that they obtained tens of millions of yuan Series A+ investment. The investment was led by IDG Capital and followed by Kymco Capital, TISIWI and Qingyi Capital. Previously, Jiuhuar obtained tens of millions of yuan Series A investment led by Sinovation Ventures in August 2017. The new investment will be mainly used on the new brewery construction and new product R&D and production. Jiuhuar was established in October 2015 and has developed brewery, own brand “Dream Brew”(梦想酿造) and vertical social media APP Jiuhuar. Jiuhuar had a sales of 5 tons  and  a turnover of around 15 million yuan in 2017.

Culture and Entertainment

• Film production company Xiaotangren Media (小糖人传媒) obtained nearly 100 million yuan Series A+ investment

The film production company Xiaotangren Media announced on January 4th that they obtained nearly 100-million-yuan Series A+ investment. The investment was led by Loyal Valley Capital and followed by Huaxin Capital and Pine Venture Capital. The post-financing evaluation reached 1 billion yuan. Previously, Xiaotangren Media obtained tens of millions of yuan Series A investment led by Gold Stone Investment and followed by Loyal Valley Capital in October 2016. Xiaotangren Media was established in 2014 and has participated mainly in Youth film production, including “Back in Time (匆匆那年)”, “ With You (最好的我们)” and “Happily Ever Before (你好旧时光)”.

Others

• Niche trendy product offline experience store Newplay obtained 5 million yuan angel investment

The niche trendy product offline experience store Newplay announced on January 2nd that they obtained 5-million-yuan angel investment from Zehou Capital and Innovation Angel Funds in September 2017. Originally Newplay produced 20-second scene-themed short videos for new consumer brands. They opened their first offline experience store in December 2017, providing marketing and distribution channels for brands. Newplay divides the store into 9 different scenes, including cool play, home, pets, kitchen, sports and so on. Each scene displays over 50 products with 50 new-arrivals every week. Newplay cooperates with over 600 companies. The income sources are scene marketing fees at 30,000 to 50,000 yuan per month and commission on online platform sales.

The above information is based on the company announcement and/or online news. Luxe.Co makes reasonable efforts to obtain reliable content from third parties. Luxe.Co does not guarantee the accuracy of or endorse the views or opinions given by any third-party content provider.

| Chinese reporter: Jiaqi Wang