China Fashion & Lifestyle Investment News: Cross-Border Online Platform, Supply Chain Platform, Specialty Coffee and Outdoor Event Platform

Luxe.Co launched “Luxe.Co China Investment Weekly” in 2016, reporting weekly updates on investment and financing in the China fashion and lifestyle industries. The updates cover fashion, beauty care, food and beverage, sports and fitness, hotel and travel, household products, culture and creativity, and other related fields.

Fashion Online Platform

• Cross-Border (Japan and China) online platform WANDOUGONGZHU.com obtained USD 68 million Series C investment

The cross-border (Japan and China) online platform WANDOUGONGZHU.com announced on November 20th that they obtained USD 68 million Series C investment jointly from ITOCHU（伊藤忠商事株式会社）, DDI and SBI Holdings. WANDOUGONGZHU obtained USD 25 million Series B investment in November, 2016. The new investment will be mainly used on building and strengthening supply chain in Japan. The platform went live online in August 2015, with a B2B2C business model, covering skincare, makeup, food and household products.

• Customized clothing supply chain platform RICHES (睿玺) obtained RMB 60 million Series A+ investment

The customized clothing supply chain platform RICHES announced on November 20th that they obtained RMB 60 million Series A+ investment from Oriza Seed Venture Capital. RICHES obtained RMB 30 million Series A investment from Everest Venture Capital in April, 2016. The new investment will be mainly used on the expansion of business-end customers. RICHES was established in May, 2015. Through the integration of the upstream supply chain of the garment industry (fabric suppliers and garment processing factories), RICHES helps customized clothing brands shorten lead time. They also provide ERP and CRM systems helping business manage real-time orders and achieve online fabric sourcing and payment. The platform has worked with more than 1800 customized clothing brands, including SINOER (希努尔) and BAOXINIAO (报喜鸟). They also cooperate with 10 fabric suppliers (e.g., Cerruti 1881, Marzoni) and 10 garment processing factories. RICHES achieved a turnover of more than RMB 40 million in 2016.

 Food and Beverage

• Specialty coffee chain brand UNIBROWN (由心咖啡) obtained nearly RMB ten million angel investment

Targeting business customers, the specialty coffee chain brand UNIBROWN (由心咖啡) announced on November 20th that they obtained nearly RMB ten million angel investment from individual investors. UNIBROWN was established in August 2015. Stores are positioned in high-end office buildings. Each store includes four parts, specialty coffee area, community event area, business service area and self-service area. UNIBROWN has 5 stores in Shanghai currently, with 2 more in decoration.

Others

• Outdoor event platform Fun Pilot obtained millions of yuan angel investment

The outdoor event platform Fun Pilot announced on November 22th that they obtained millions of yuan angel investment from the individual investor Bingqing Gao. Fun Pilot obtained RMB 700 thousand seed capital from Hofan Venture Capital previously. The new investment will be mainly used on the content generation for online communities, the development of offline activities and talent recruitment. Fun Pilot was established in September 2015. They have hosted more than 250 offline activities and attracted over 12000 users. The income source of the platform includes membership fees (RMB39 per annum), offline activities (outdoor challenges and island tours), advertising income (sponsorship, trial review and KOL sales promotion) and so on.

The above information is based on the company announcement and/or online news. Luxe.Co makes reasonable efforts to obtain reliable content from third parties. Luxe.Co does not guarantee the accuracy of or endorse the views or opinions given by any third-party content provider.

| Chinese reporter: Jiaqi Wang

| Editor: Claire