Luxe.Co launched “Luxe.Co China Investment Weekly” in 2016, reporting weekly updates on investment and financing in the China fashion and lifestyle industries. The updates cover fashion, beauty care, food and beverage, sports and fitness, hotel and travel, household products, culture and creativity, and other related fields.

Fashion Brands

  • Fashion accessory brand VA (Vingt Ans) obtained tens of millions of yuan Series Pre-A investment

Fashion accessory brand VA (Vingt Ans) announced on October 13th that they obtained tens of millions of yuan Series Pre-A investment by Binfu Capital (彬复资本). The investment will be mainly used on supply chain construction, designer team building, online operation system building, shop development in core business districts in first-tier cities and so on. The brand covers accessory categories including earrings, hand accessories, necklaces, scarves, hair accessories, handbags, sunglasses and so on. The brand has 14 stores in Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Wuhan, Chengdu, Changsha, Chongqing and so on. The average store size is around 50 to 80 square meters, with an accumulated fans number of 100 thousand. The brand was originally introduced into China by Shenzhen Vingt Ans Company.

  • Heilan Home (海澜之家) acquired 44% shares of Yeehoo baby supplies (英氏婴童用品有限公司)

Heilan Home issued a notice on October 9th that their wholly-owned subsidiary, Jiangyin Heilan Home Investment Co., Ltd. acquired from Xinyuyunkai Investment Partnership and Xinyuyunkai Investment Management Co., Ltd. for a 44% share of Yeehoo baby supplies with 660 million yuan. Yeehoo is a company focusing on baby supplies’ design, R&D and distribution. Yeehoo is also the agent for many international and domestic well-known maternal and baby supplies brands. Yeehoo has its own brand “Yeehoo” and “Peekaboo”, and is the agent for the British baby stroller and household brand “Silver Cross”, the British maternal and baby supplies brand “Avent “, and the Norwegian baby supplies and furniture brand “Stokke” and so on.

Sports & Fitness

  • Fitness Platform Lefit (乐刻运动) obtained 300-million-yuan Series C investment

Lefit, featuring a 24-hour smart gym model, announced on October 13th that they obtained 300-million-yuan Series C investment. The investment was led by Hill House Capital (高瓴资本), and followed by previous investors, Huasheng Capital – China Renaissance Group New Economy Fund (华晟资本 – 华兴新经济基金) and IDG Capital. Previously, Lefit obtained 100 million yuan Series B investment in December 2016. Lefit was established in April 2015, featuring the co-sharing economy model. With the platform as the core, community gyms as the base, Lefit connect venues, users and trainers. Lefit’s fitness products are mainly fitness classes. One third of the gym is equipment, and two thirds are for classes. Lefit has over 200 gyms in 8 cities with a size of around 300 square meters and a monthly fee of 99 yuan (199 yuan for Beijing and Shanghai).

  • Self-service gym outlet Miss Pao (觅跑) obtained 75-million-yuan Series A investment

Self-service gym outlet Miss Pao announced on October 11th that they obtained 75-million-yuan Series A investment. The investment is led by Shenzhen Guozhong Venture Capital (国家中小企业发展基金 – 国中创投)and followed by previous investors Matrix Partners (经纬创投), Whales Capital (合鲸资本) and China Equity (信中利资本). Miss Pao’s gym outlet has a size of 4 to 5 square meters, accommodating up to 2 people at the same time. The gym outlet is equipped with treadmill and other sports equipment, as well as air-conditioning, television, fresh air system and other supporting facilities. Users can reserve from mobile phone appliances, and open gym outlets by a scanning barcode. The price is 1 yuan per 5 minutes. Miss Pao has 1000 and 500 signed communities in Beijing and Shanghai, respectively. The company has provided a total number of 100 units in the above two cities, with a plan to expand to Shenzhen and Guangzhou in the future.


  • Self-service vending machine Meiweishenghuo (美味生活) obtained 30-million-yuan Series A investment

Self-service vending machine Meiweishenghuo (delicious life in English) announced on October 9th that they obtained 30-million-yuan Series A investment. The investment is led by Matrix Partners (经纬创投), and followed by K2VC (险峰长青), DL Capital (点亮基金), Lieying Venture Capital (猎鹰创投), Shuidi Company (水滴公司) and the management teams from internet companies such as Meituan Dianping (美团点评) and Kuaishou (快手). According to different consumption scenarios, Meiweishenghuo develops different vending machines, including three main types, fresh food vending machines, fresh fruit vending machines, and snack and drinks vending machines. Currently Meiweishenghuo has thousands of sites in 10 cities nationwide, mainly in offices.


The above information is based on the company announcement and/or online news. Luxe.Co makes reasonable efforts to obtain reliable content from third parties. Luxe.Co does not guarantee the accuracy of or endorse the views or opinions given by any third-party content provider.

| Chinese reporter: Jiaqi Wang

| Editor: Claire

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