China Fashion & Lifestyle Investment News: Haircare O2O platform, Internet Snack Brand, Tennis Platform

Luxe.Co launched “Luxe.Co China Investment Weekly” in 2016, reporting weekly updates on investment and financing in the China fashion and lifestyle industries. The updates cover fashion, beauty care, food and beverage, sports and fitness, hotel and travel, household products, culture and creativity, and other related fields.

Fashion Online Platform

• Fashion online platform DARLING.com (达令) obtained tens of millions of yuan strategic investment

The fashion online platform Darling.com announced on November 3rd that they obtained tens of millions of yuan strategic investment from SUNING (苏宁). Daling.com obtained 500-million-yuan Series D investment from EverbrightIDG (光际资本) in December 2016. After the cooperation, SUNING will provide beauty experience area space in its nearly 4000 stores in China for Darling, in order to enhance Darling’s offline user experience channels. Daling.com went live online in June, 2014. With a self-managed B2C business model, Darling.com sells products including beauty care, gourmet food and creative lifestyle and so on, selected by fashion buyers in a global scale. The Celebrity Han Lu is the investor and director of the company.

Beauty Care

• Haircare O2O platform NANGUACHE.com (南瓜车) obtained tens of millions of yuan Series B investment

Haircare O2O platform Nanguache.com announced on November 3rd that they obtained Series B investment from SIG Ventures (SIG海纳亚洲). The detailed amount was not disclosed. Nanguache obtained tens of millions of yuan Series A+ investment from Ants Venture Capital (安持资本) and Kymco Capital (金库资本) in January 2017. Nanguache was established in January 2015. With a co-working concept for haircare, the platform centralizes the procurement of haircare products, and charges hair stylists venue fee, product fee, and marketing and PR fees. Hair stylists receive the full amount of hairdressing service income. Currently more than 30 of their outlets are in a profitable state.

Food and Beverage

• Internet Snack Brand A1 Food (爱逸) obtained tens of millions of US dollars Series A investment

The internet snack brand A1 Food announced on October 28th that they obtained tens of millions of US dollars Series A investment led by Capital Today (今日资本) and followed by Dyee Capital (德屹资本). The investment will be mainly used on product R&D, brand marketing and distribution channel building. A1 Food was established in April 2015. In its early stage, the brand is the agent for brands Yake V9 (雅客V9), Mimosa pocket bread (含羞草口袋面包) and so on. Afterwards, A1 food transformed and introduced its own brand A1, including soft milk cookies, nut seaweed and other snack products.

Sports and Fitness

• Yoga brand Orange Yoga (桔子运动) obtained tens of millions of yuan of Series A investment

Yoga brand Orange Yoga announced on October 31st that they obtained tens of millions of yuan Series A investment led by Xiaoyao Capital (逍遥资本). Orange Yoga obtained millions of yuan angel investment in July 2016. The new investment will be mainly used on developing standardized curriculum system, enhance teacher teams, and building two major sub-brands “Orange Home Hot Weight Loss Venue” and “Orange Home Maternity Venue”. Orange Yoga was established in January 2014, providing yoga-related online and offline services. Users can purchase courses online and have offline yoga classes. Currently Orange Yoga has more than 60 franchise stores in China.

• Fitness APP Fithub (啡哈) obtained one hundred-million-yuan strategic investment

Hosa International (浩沙国际, 02200.HK) issued a notice on November 1st that the company will invest 100 million yuan in fitness teaching APP Fithub. Fithub was established at the end of 2012, targeting fitness beginners and who are interested in professional fitness trainings. Fithub provides users with fitness teaching video, live video by fitness instructors and community services and so on. Fithub also offers fitness class booking services. Currently Fithub has more than 1.57 million users and more than 332 video clips.

• Tennis Platform Haodong Tennis (好动网球) obtained tens of millions of yuan Series A investment

Tennis platform Haodong Tennis announced on November 2nd that they obtained tens of millions of yuan Series A investment by the education fund under Zero2IPO Group (清科旗下教育基金)  and Chenshan Capital under CBC Capital (宽带资本旗下晨山资本). Haodong Tennis obtained tens of millions of yuan Series Pre-A investment in January 2017. The new investment will be mainly used on the expansion in cities, schools and venues. Haodong Tennis was established in March 2015, providing tennis-related services from social media official account with 350,000 fans currently. Contents include events, industry data, news and so on. The platform offers tennis services in new media, venue operation (16 venues in Beijing currently), tournament operation (National League and Rafael Nadal Youth Tennis Tournament) and education (cooperated with 10 international private schools in Beijing currently).

The above information is based on the company announcement and/or online news. Luxe.Co makes reasonable efforts to obtain reliable content from third parties. Luxe.Co does not guarantee the accuracy of or endorse the views or opinions given by any third-party content provider.

| Chinese reporter: Jiaqi Wang

| Editor: Claire