挪威

Frasers Group-owned Norwegian sports retailer XXL acquires outdoor wool apparel brand Ulvang

Ulvang is known for its wool materials and has built a strong market position in categories including wool base layers, wool sweaters and knit beanies.

并购 | 挪威 | 滑雪

Sep 7, 2026

Helly Hansen Unveils Five-Year Plan: Transforming into a Leading Global Premium Technical Brand, Targeting Revenue Above $1.1 Billion

Helly Hansen’s US business is expected to reach at least $500 million by 2030, with a CAGR above 20%; remaining global markets will maintain mid-single-digit growth.

户外 | 品牌战略 | 挪威

Sep 6, 2026

Exclusive Interview | Norwegian High-End Outdoor Brand Norrøna Returns to China, Fourth-Generation Leader Shares Insights

Jørgen Jørgensen visits China again after 15 years and gives his first interview to a Chinese media outlet.

专访 | 北欧 | 家族企业

Jun 24, 2026

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