品牌战略

Subscribers-Only Dormant for Nearly Three Decades, Breitling-Owned Watch Brand Gallet Officially Returns on Its 200th Anniversary

A dormant brand with genuine history: “heritage without baggage.”

奢侈品 | 品牌复兴 | 品牌战略

Sep 7, 2026

Helly Hansen Unveils Five-Year Plan: Transforming into a Leading Global Premium Technical Brand, Targeting Revenue Above $1.1 Billion

Helly Hansen’s US business is expected to reach at least $500 million by 2030, with a CAGR above 20%; remaining global markets will maintain mid-single-digit growth.

户外 | 品牌战略 | 挪威

Sep 6, 2026

Subscribers-Only Ralph Lauren CEO: Greater China's Share Has Grown from 3% to 10%, and This Journey Is Just Beginning

The China market grew more than 40% this fiscal quarter, with full-year guidance in the mid-teens.

奢侈品 | 中国市场 | 品牌战略

Sep 1, 2026

CEO Interview | Why Is the World's First "House of Vivienne Westwood" Located at Beijing China Central Place?

Mr. Carlo D’Amario is the brand’s co-founder and has worked with Vivienne Westwood for more than forty years.

时装配饰 | 中国门店 | 人物专访

Aug 26, 2026

Exclusive Interview | Onitsuka Tiger Greater China GM: After Independence, How to Nail "Premium" in the Chinese Market

The most significant identity shift in the brand’s history since its founding in 1949.

运动户外 | 中国门店 | 人物专访

Aug 24, 2026

How Descente Kids Is Breaking Into Childrenswear Through Professional Sports

Looking at Descente Kids’ professional sports strategy, golf is the most complete case study.

运动 | 华丽志 | 品牌战略

Aug 23, 2026

Sephora Global CEO on How to Win the Next Battle in Prestige Beauty Retail

When online shopping is convenient enough, why do consumers still walk into physical stores?

美容香水 | 中国品牌 | 中国市场

Jul 20, 2026

Burberry's First-Ever Swimwear Collaboration: Who Exactly Is Hunza G?

How did Hunza G grow from a vintage fashion symbol into an industry benchmark that resonates with contemporary women’s aesthetics?

时装配饰 | 中国市场 | 华丽志

Jul 13, 2026

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