Outdoor

The Development Trajectory of 14 International Ski Brands in China

An increasing number of international ski brands stepped up market development in China during the Beijing 2022 Winter Olympics. Luxe.Co reviewed the growth trajectory of the above 14 brands in China and came up with the following 9 conclusions: Three of t ...

How KOLONSPORT Develops “Glamping”?

In 2021, 14,000 new companies in the camping business popped up in China, upped by 171% year-on-year. 2022 marks the 10th anniversary of KOLONSPORT’s ANTARCTICA down jacket. On January 5th, KOLONSPORT launched an exhibition titled “Born for The Pole” in Be ...

BOSIDENG Aligns with BOGNER to Expand in China, Luxe.CO Interviews ...

On December 23, 2021, BOGNER opened its first store in China at WF Central in Beijing. Dekang Gao, chairman, CEO and founder of BOSIDENG attended the opening ceremony. Luxe.CO invited William Yang, BOGNER’s GM for Greater China to an exclusive interview. H ...

Another Three International Outdoor Brands Came To The Chinese Market

In China, sports and outdoor fashion continue to heat up. Over the past two months, HOKA ONE ONE, Sweaty Betty, and adidas TERREX entered into the Chinese market one after another. In this issue, as we were exploring highlights of stores and brands, we fou ...

Luxe.Co Annual Forum 2019 | Outdoor sports from niche to mainstream

Fashion, is a universal language, that resonates everywhere in the world. The fashion industry is one of the largest "sunrise industries" in China, generating unlimited opportunities for entrepreneurship, innovation and investment. “Luxe.Co Global Fashion ...