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FEATURE | 7 VENTURE CAPITAL FUNDS IN THE GLOBAL FASHION CONSUMER FI...
We took stock of 7 venture capital funds of well-known enterprises in the global fashion consumer field and explored the trend of their direct investment. Then, we summarized how they are absorbing a culture of external innovation and embracing open innova ...
August 30,2019 -
SEPHORA DEEPENS ITS FOOTPRINT IN CHINA BY BUILDING "THE MOST POPULA...
Benjamin Vuchot, the President of Sephora APAC, told Luxe.Co that "Our goal in China is to build the most popular Beauty Community, which will include consumers, brands, KOL, business partners, etc. Sephora hopes to be the most trustworthy partner of its c ...
August 25,2019 -
INSIGHT | WHAT HAS HAPPENED OVER THE PAST 16 MONTHS SINCE "CHINA LI...
Li Ning, China’s leading sportswear brand, was founded by ex-Olympic gymnastics champion Li Ning, and made an amazing appearance at New York Fashion Week last February. The four-character logo of "China Li Ning" became a hot topic on Weibo, WeChat, Instagr ...
August 20,2019 -
INSIGHT| A GUIDE TO LUXURY BRAND EXHIBITION ONLINE MARKETING
Note: An in-depth interpretation of the "brand exhibition online marketing operations manual". According to data collected by Luxe.Co, at least 12 exhibitions of 8 luxury brands have landed in China since 2019. Exhibitions by luxury brands are not new, sin ...
August 15,2019 -
Dove reveals the "Real Beauty" of 5,000 women
In the fashion consumption industry, most brands have promoted their products by creating dreams. However Dove, which has 62 years of history, has always adhered to the concept of “simple and real beauty”. All advertising and campaign of Dove insist ...
August 13,2019 -
Interview With Tiffany’s CEO: China Is The Market I Want To Invest ...
"China is one of our most important markets. Chinese luxury consumers don't blindly pursue brands, they want to know the story behind the brand. At Tiffany, it is our top priority to invest more in the China market." said Alessandro Bogliolo, CEO of the wo ...
August 8,2019 -
How CHAUMET Attract Online Consumers on Chinese Valentine's Day?
Many jewelry brands try their best to promote the theme of "romance" during the Qixi Festival, the traditional Chinese Valentine's Day. However, LVMH's oldest jewelry brand, CHAUMET, has broken the traditional "Valentine's Day marketing" formula. CHAUMET's ...
August 5,2019 -
EXCLUSIVE INTERVIEW WITH THE CEO OF ITALIAN JEWELRY GROUP DAMIANI T...
Damiani Group is the only jewelry company in the world that has won 18 International Diamond Awards (the Oscars Awards of jewelry industry). Damiani Group was listed on the Stock Exchange of Milan in 2007 and completed privatization and delisting in the sp ...
August 2,2019 -
Exclusive Interview | Rene Caovilla’s Third Generation’s View Of Ch...
Prior to joining the family business in 2009, Edoardo Caovilla, who holds the title of CEO and Creative Director of Rene Caovilla, actually started his career in finance. In a recent interview with Luxe.Co, he said: "I've always been obsessed with numbers, ...
August 1,2019