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"YOUNG & DIGITAL": 4 EXCELLENT EXAMPLES OF BRANDS' CATEGORY EXP...
In China market, "digitization" and "youth" are the core subjects of all brands in the fashion field, and also the biggest challenge to test whether the brand has the courage to innovate! Through the new "Young & Digital" brand case study l ...
July 30,2019 -
How do luxury brands embrace the young generation on social media? ...
“How to embrace the young generation?” It has been a key topic for luxury brands lately. French classic luxury brand with 172 years of history, Cartier provided a perfect answer. Under Swiss luxury group Richemont, Cartier launched a brand-new jewelry coll ...
July 25,2019 -
Luxury Can't Cut Corners — Creating A Brand That Lasts Forever | Ex...
"Our real vision is to create a brand which is beautiful, pure and timeless," said Sara Ferrero, global CEO of Valextra, a leading Italian leather brand. “… rather than being a company valued $1bn in 3 years… I think that's luxury.” In 2013, NEO Capital, a ...
July 20,2019 -
"YOUNG & DIGITAL": 9 EXCELLENT EXAMPLES OF BRANDS CROSSOVER IN ...
In China market, "digitization" and "youth" are the core subjects of all brands in the fashion field, and also the biggest challenge to test whether the brand has the courage to innovate! Through the new "Young & Digital" brand case study launched ...
July 15,2019 -
INTERVIEW | Brunello Cucinelli: I Am The Guardian And Ferryman
In June, Luxe.CO was invited to Florence, Italy, to sit down with Mr. Brunello Cucinelli to discuss his thoughts on culture, heritage and development as the founder of the brand. Rebuilding The "Spirit of The Place" Brunello Cucinelli started his own cas ...
July 15,2019 -
"YOUNG & DIGITAL": 4 EXCELLENT EXAMPLES OF “CUSTOMIZATION” IN C...
In China market, "digitization" and "youth" are the core subjects of all brands in the fashion field, and also the biggest challenge to test whether the brand has the courage to innovate! Through the new "Young & Digital" brand case study l ...
July 10,2019 -
Louis Vuitton’s Innovation in Digital Marketing in China
The French classic luxury brand Louis Vuitton has continued making innovation in digital marketing in China. Social media has become the key focus in this endeavor. On 23rd June, Louis Vuitton published an article titled with “You decide the best Louis Vui ...
July 5,2019